With the country's increasing Tesco-isation, it's great to find independent outlets where consumers can still get real choice.



This is where butchers, delis and farm shops can come into their own. They can eschew the mass-market brands in every multiple and offer something a little different alongside their meat and poultry.


It could be a marinade or a sauce or even a preserve. Locally-sourced items will have a particular appeal, because today's consumers are more clued-up than ever - they are aware of things like food miles and the fact that local suppliers need local support. They are also more adventurous - they've travelled a bit, they've watched TV chefs knock up delicious meals in minutes and they're keen to have a go themselves - and you can give them a helping hand by stocking unusual lines.


The other day I found my local butcher-cum-deli chock-full of delicious and unusual lines. I was on the look-out for marinades and sauces for a barbecue and I came up trumps. I found an 'old original recipe' marinade from the Shropshire Spice firm - which was great on pork - and a chilli dressing from the firm Suffolk Mud.


However, my favourite find was Good with Chicken; I couldn't resist the name and the tarragon herb sea salt was great with chicken.


Tracy West

Fine Foods Guru

User Login



Most read


Should the meat industry pay for compulsory abattoir CCTV monitoring?