What does the future hold for Welsh meat?

The future marketplace opportunities for Welsh lamb and Welsh beef, and changing consumer demands will be the subjects up for discussion at the Hybu Cig Cymru - Meat Promotion Wales's annual autumn conference, taking place at the Metropole Hotel in L

The future marketplace opportunities for Welsh lamb and Welsh beef, and changing consumer demands will be the subjects up for discussion at the Hybu Cig Cymru - Meat Promotion Wales's (HCC) annual autumn conference, taking place at the Metropole Hotel in Llandrindod Wells on 9th November.

This year's speakers include beef farmer Simon Frost and Welsh Country Foods representative Trevor Hanger, Carwyn Jones AM, Minister for the Environment, Planning and Countryside keynote speaker and HCC chairman Rees Roberts, opening the conference.

The underlying theme for the conference will be HCC Farm management and its role in developing cost-effective production to meet market demands. The conference will also seek to find elusive pointers to the future for red meat market trends.

Richard Lowe, Meat and Livestock Commission Director of Consumer Affairs, will provide a market analysis of the detailed information behind the latest consumption statistics. They reflect an encouraging position for the industry but also one that can be exploited further to the primary producers' benefit.

HCC's Industry Development Manager, Prys Morgan will inform the audience of the latest movements in the industry in Wales to improve genetics, animal health and also list other tips arising from the latest developments on HCC's Demonstration farm network.

For further information please contact Heledd Gwyndaf on 01970 625050

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