Harmony Farm a hit at Good Food Show
Weddel Swift promoted its Harmony Farm brand at the BBC Good Food Show in Birmingham recently impressing visitors with steak sandwiches and packs of sirloin steak.
The company sold 2,000 steak sandwiches and 1,400 packs of sirloin steaks during the course of the exhibition.
Commercial development manager, speaking for Weddel Swift, Andy Lea, said: "Each day was very busy, Saturday being the busiest, the response from the consumer was very positive towards Irish beef, we had countless complements saying things like 'that was the best steak I have ever had'."
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