Foodservice to retail meals producer, Glendale Foods of Salford has introduced specially prepared halal sausages in beef and chicken varieties, to its Supreme frozen sausage range.
The new products are being distributed exclusively by JJ Food Service.
With around 1.6 million halal consumers in the UK, around half British-born, this is a growing consumer market and certification is essential for gaining access; moreover, a high percentage of the British fast food scene is owned and operated by Muslims, who prefer to handle only halal products.
The company hopes this could mean considerable demand for its new Supreme Halal sausages from both sides of the counter, especially as six people in 10 eat sausages as part of a meal out-of-home.
Glendale, formed recently through an amalgamation with sausagemaker Supreme Foods, recently invested in a new £200k sausage processing line and the additional varieties will be produced there, with suitable measures to prevent cross-contamination with traditional products and certification from meat suppliers indicating compliance with Halal standards.
Supreme Halal Beef sausages are supplied in fours, packed 40 to the box, with a total net weight of 4.54kg (10lb).
Halal Chicken sausages are available in fours and eights, again in a 4.54kg outer, and the company claimed both varieties have excellent holding qualities once cooked, either in a hot box or heated display cabinet.
They are each priced from £6.66 per box at JJ Food Service, which currently has branches in Doncaster, Birmingham and Enfield, with further sites planned in Croydon, Bristol and Manchester.