McDougalls to embark on pie relaunch

A frozen savoury pie manufacturer is embarking on a major relaunch of its McDougalls Upper Crust premium family and individual pie range.

RHM Frozen's McDougalls range is reformulating its existing range with a new look and 'just-like-homemade' ingredients, new premium packaging, and the introduction of an 'Indulgent' range.

Christina Richardson, brand manager at RHM Frozen, said: "Consumers love the nostalgia of home baking and the smell of freshly baked pastry but do not have the time or often even the knowledge to bake a pie from scratch.

"Despite this, they still want the rewarding feeling of providing wholesome 'homemade' food for the family.A frozen savoury pie manufacturer is embarking on a major relaunch of its McDougalls Upper Crust premium family and individual pie range.

"The relaunch of our McDougalls Upper Crust range taps into this desire by providing a convenient, high quality frozen product that the consumer will be happy to serve as their own."

All the pies are free from trans and hydrogenated fats, artificial colourings and flavourings. The pie size has also been increased to 710g from 680g, with more filling to share, as well as offering a new puff pastry recipe and a new 'homemade' finish.

To complement the existing range of family and individual pies, McDougalls Upper Crust is introducing three new Indulgent products - Roast Chicken with chopped leeks in a mature cheddar cheese and Chablis sauce; Aberdeen Angus steak with a sauce made with Shepherd Neame's Bishop's Finger Ale and Aberdeen Angus steak with Portobello mushrooms in a tangy pepper sauce.

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