The changes, which will see the magazine switch from a weekly publication to fortnightly, is the result of extensive market and reader research aimed at finding the best possible format to meet the needs of today's processors, butchers and wholesalers.
The fortnightly will deliver up-to-date news, as well as the analysis, business low-down, legislative, health and environmental issues the market needs, all in a fresh, easy-to-use new look.
Coupled with this will be a new monthly - MTJ Extra - which will provide the retail end of the market with the tools and information it needs to compete in the competitive high-street.
Tying everything together, will be a new website - www.meatinfo.co.uk - which will provide key price changes daily, delivered direct to the desktop and breaking news as it happens. Jobs will be a key feature online. The website will be an information and resource hub, a service unrivalled in the marketplace. The changes will hit the market on July 7.
New editor Ed Bedington said he was excited to be joining the Journal at this time in its development. "These are exciting times for MTJ. The magazine has a rich heritage, having represented and reported on the industry for almost 120 years. The changes we are aiming to put into place will hopefully see it continue to represent and report on the industry for another 120 years and more."
Former editor Fred A'Court, who stepped down from his position to relocate to the West Country, will continue to play a key role, acting as an advisor and consultant to the magazine, as well as dispensing his own knowledge and wisdom for the benefit of the readership as well as the magazines awards and events.
NEW MTJ EDITOR
MTJ this week welcomed on board new editor, Ed Bedington. Joining MTJ from the Fresh Produce Journal, Bedington has previously covered the meat sector while working as market edge editor on
Journal sister title, The Grocer.