True Taste awards invite

Hybu Cig Cymru/Meat Promotion Wales (HCC) is encouraging meat producers from across Wales to enter the 2006/07 True Taste Awards and compete for the highest honour in the Welsh food and drink industry.

Now in their fifth year, the awards recognise quality, innovation and excellence in the Welsh food and drink industry with more than 500 products judged each year. Managed by the Welsh Assembly, almost 200 companies entered last year with 37 finalists receiving gold, silver, bronze and highly commended awards.

Gwyn Howells, chief executive of HCC, said, "As a partner in the industry, HCC has been delighted to support the awards over the past few years. It's great to see an award scheme recognising Welsh meat producers, which are of the highest quality. Feedback from previous winners proves that there are measurable, positive benefits from being associated with the True Taste brand."

Andrew Eastwood of Yerbeston Gate Farm Shop, which received a Gold award in last year's Producer category for its Welsh Black Beef Fillet Steak, said: "The publicity generated by being a True Taste winner has been very beneficial to our business."

The closing date for entries is 30 June 2006.

Entry forms and more information on the award categories can be obtained by calling 0800 085 3663 or emailing



Waitrose - Dry-aged Aberdeen Angus

Wing Rib of Sirloin - Dovecote Park

Asda - Spiced Mediterranean-style Scotch Beef Quarter Pounder - Wessex Foods

Asda - Go Cook Rump Steak in a Brandy &

Peppercorn Sauce - PannKrisp

Sainsbury's - Taste the Difference Prime Scotch Hand-Pressed Beef Burger enfused

with Salt & Pepper - Scotbeef


Waitrose - Indonesian Chicken Goreng - Bigham's

Sainsbury's - Gruyere and Spinach Melt - Moy Park

Sainsbury's - Straight to Oven Turkey Crown with Pop-up Timer - Bernard Matthews

Tesco - Duck Crown with Sea Salt & Black Pepper Crust - Kerry Foods


Waitrose - Lamb Wellington - Bigham's

Asda - Extra Special Lamb Loin Chops - Welsh

Country Foods (WCF)

Asda - Extra Special Lamb Chump Steaks (WCF)

Waitrose - Easy Lamb Shoulder Joint with a

Tomato & Lentil Ragout - Dalehead Foods


Waitrose - Spicy Andalucian Casserole - Bigham's

Asda - Go Cook Pork Dijonnaise - PannKrisp

Sainsbury's - Taste the Difference Pork in a Somerset Cider Brandy Sauce with Apple - Oscar Mayer

Waitrose - Free-range Hampshire Breed Pork Loin Joint with Buttered Onion and Sage Stuffing -

Dalehead Foods


Waitrose - Beef Carbonade - Geest

Tesco - Chicken Red Thai Curry Pan Fry -

Greencore Chilled Foods

Tesco - Chicken, Mushroom & Madeira Pan Fry - Greencore Chilled Foods

Tesco - Lincolnshire Sausage with Cheddar and Bacon Bubble & Squeak - Kettleby Foods

Sainsbury's - Taste the Difference Cumberland Pie - Oscar Mayer


Tesco Finest Apricot and Almond Stuffing

Wrapped in Bacon - Walkers Midshire Foods (WMF)

Sainsbury's - Taste the Difference Pork, Honey

& Wholegrain Mustard Sausage - Cranswick

Country Foods

Tesco Finest Pork, Honey & Mustard Sausages - WMF

1-4. FISH/seafood

Tesco - Finest Rosemary Crusted Trout - Youngs Bluecrest

Asda - It's Party Time 20 Cooked Scottish Mussels' - Dawnfresh Seafoods

Asda - It's Party Time 12 Mini Scallops - Dawnfresh Seafoods

Asda - Go Cook Chicken & Seafood Paella

- PannKrisp


Sainsbury's Mey Selection Rib Eye

- Oriel Jones & Sons

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