Scottish children will learn about the health and nutritional benefits of red meat through an education pack called Meaty Matters.
The pack, produced by Quality Meat Scotland (QMS), will be sent to the 2,000 primary schools in Scotland this autumn.
QMS chairman Donald Bigger said: "For youngsters brought up on a farm it's easy to make the link between what you eat and where it comes from. It's a bit more difficult for children who live in urban areas. We hope Meaty Matters will help them make informed choices about what to eat."
Colin Ferguson, chairman of the National Endorsement Team for Health Promoting Schools in Scotland, added: "Health and diet promotions sometimes tend to
focus on the requirement for fruit and vegetables when the emphasis should be on eating a nutritionally balanced diet from a variety of foods containing essential
nutrients, including meat."