Customers Urged To 'Just Ask'

Diners should ask where their meat has come from when they are dining out, urges a new campaign launched by the Country Land and Business Association (CLA).

The campaign is being supported by the Meat and Livestock Commission (MLC) after a recent survey revealed 60% of people believe pubs, restaurants and hotels should give details on their menus about the provenence of their meat.

MLC foodservice trade manager, Tony Goodger, said: "We welcome the CLA's 'Just Ask' campaign and it is pleasing to see that the government is continuing to support the consumer's right to know the origin of the food they are eating out of the home.

"Public demand for clearer labelling on menus has been growing for many years, particularly when ordering red meat.

"That is why the MLC has long been calling for pubs, restaurants and hotels to take a proactive approach and give customers reassurance on the origin and quality of meat they serve as a matter of course."

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