This one's for the boys

MALE CONSUMERS are being targeted in a new £1.2million bacon advertising campaign which starts this month.

It is the first time a Danish Bacon and Meat Council (DBMC) campaign has directly targeted male consumers.

Brian McCarthy, Advertising and Promotions Manager at DBMC said: "To reach this audience, our print advertising schedule will, for the first time, include several top end male lifestyle publications, including GQ and Men's Health. They will sit among a total of 17 national titles such as BBC Good Food Magazine, Cosmopolitan and the Guardian Weekend magazine."

User Login



Most read


Should the meat industry pay for compulsory abattoir CCTV monitoring?