This one's for the boys

MALE CONSUMERS are being targeted in a new £1.2million bacon advertising campaign which starts this month.

It is the first time a Danish Bacon and Meat Council (DBMC) campaign has directly targeted male consumers.

Brian McCarthy, Advertising and Promotions Manager at DBMC said: "To reach this audience, our print advertising schedule will, for the first time, include several top end male lifestyle publications, including GQ and Men's Health. They will sit among a total of 17 national titles such as BBC Good Food Magazine, Cosmopolitan and the Guardian Weekend magazine."

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