recipe for ultimate bacon buttie revealed

The Danish Bacon and Meat Council (DBMC) is celebrating today after a piece of research into the ultimate bacon buttie hit news bulletins nationwide.

Scientists at Leeds University were commissioned to test more than 700 variations of bacon sandwich, varying cooking method, type of oil, cut of bacon and type of bread.

They discovered crunchiness and crispiness are what makes bacon sandwiches most delicious and came up with a scientific formula for the perfect bacon buttie.

It is: N=C+{fb(cm).fb(tc)}+fb(Ts)+fc.ta. Roughly translated, it calculates how to make a sandwich that balances the force in Newtons required to crunch through the cooked bacon with factors like the temperature of the sandwich and the cooking time.

According to the scientists, the ultimate bacon sandwich requires back bacon to be grilled under a pre-heated grill for seven minutes at 240 degrees.

The bacon should be served on slices of white farmhouse bread 1-2cm thick with sauce added to taste.

Dr Graham Clayton, who led the research team, said: "We often think that it's the taste and smell of bacon that consumers find most attractive. But our research proves that texture and sound is just, if not more, important.

"While there was much debate within our taste panels on the smoked or unsmoked decision, everyone agreed that tough or chewy bacon is a turn-off.

"So, if you want to cook the perfect bacon buttie at home, our recommendation is to choose thinly sliced bacon with just enough fat, grilled in a hot oven and served with dollops of your favourite sauce."

The research was commissioned by DBMC as part of their 2007 promotional campaign, which is all about bacon sandwiches.

The campaign has just kicked off and aims to get mouths watering with an integrated print, broadcast and internet consumer advertising campaign which encourages shoppers to look for the Danish 'sizzle' when selecting bacon.

The formula for the ultimate bacon sandwich has been a successful start to the campaign. Over the bank holiday weekend there was widespread media coverage of the story, with a discussion on BBC Radio 5 Live, stories in the Daily Star, Daily Mail and London's Metro newspaper and coverage on BBC news bulletins.

John Howard, marketing director for DBMC, said: "We're obviously very pleased with the coverage. We want to generate a national debate and pick up on the passion and emotion that people feel about their butties."

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