Scottish brands take appeal across border

Two of Scotland's best-loved brands, Scotch beef and Mackie's Ice Cream, are joining forces in a bid to take a powerful message to England about the quality of food it produces over the border.

For the next four weeks a specially built tasting roadshow will visit nearly 50 Tesco stores in targeted areas of England, including the Midlands and London, offering consumers a chance to enjoy the unique tastes of quality beef and ice cream produced in Scotland.

QMS Marketing Manager Suzie Carlaw said: "From our own experience we know that tasting roadshows are a proven way of increasing awareness of Scotch beef and more importantly sales in our supermarkets and independent butcher shops. Staff who are manning the sampling vehicle have been tasked with handing out 50,000 samples of Scotch beef, from Coventry to Covent Garden, during the month long project."

Karin Hayhow, Marketing Director of Mackie's of Scotland said: "The personal contact and sampling encourages shoppers to try out our product, sometimes for the first time. They learn what distinguishes our ice cream from other brands, how we make it on the family farm with renewable energy. It is a fun way to introduce a taste of Scotland and encourage shoppers to take more of it home."

Consumers visiting the tasting roadshow will be able to take home samples and recipe cards and have the chance to compete for a top prize in a competition run by Visit Scotland, the national tourism body for Scotland.

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