EBLEX get into Christmas Spirit

The English Beef and Lamb Executive (EBLEX) has been dishing out Christmas cheer to English Butchers in the form of a set of colourful posters, recipe cards and opening hours signs.

The poster sets, which went out to to help 3,500 butchers' shops throughout England, arrived in time for the start of Advent (1 December) and are designed to remind customers 'how a tasty piece of roast beef or lamb makes Christmas extra special'.

Head of Marketing for EBLEX, Andrew Garvey, said: " Good wholesome, tasty food is at the centre of the traditional Christmas festivities and what could be more welcoming than a large roast beef or lamb joint surrounded by all the trimmings.

"This kit has been designed to provide consumers with inspiration and ideas to help them plan their festive menus."

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