The figures which reflect the consumption of lamb in 2005, show household consumption of lamb in Great Britain has increased by more than two per cent to total 94,000 tonnes. Wales saw the most pronounced increase in lamb consumption, up six per cent whilst three per cent more lamb was eaten in English households.
Margaret Stewart, marketing manager with Quality Meat Scotland (QMS), said: "The headline figures might appear disappointing, but we believe that we are making some progress. We mounted an extensive advertising campaign during the autumn and the feedback was positive. The quality of lamb produced in Scotland is not in question. Rather we face a problem where those who eat lamb tend to be in the middle to older age bracket."