Sian Lloyd says yes to Welsh lamb

TV Presenter Sian Lloyd is the latest celebrity to show her support for the Buy Welsh Lamb Campaign, launched by Hybu Cig Cymru - Meat Promotion Wales (HCC).

Sian is urging the nation to say yes to Welsh Lamb over the Christmas period to help struggling Welsh sheep farmers.

The Buy Welsh Lamb campaign was set up to help sheep farmers who have been badly hit by a three-month export ban. Despite the ban being lifted there is predicted to be about a third more lamb for sale in the UK than normal for this time of year, so sheep farmers need the people of Great Britain to rally round and buy more Welsh Lamb than usual this Winter.

Sian Lloyd is delighted to be involved with the campaign: "I have always enjoyed tucking into Welsh Lamb, so I am proud to support the Buy Welsh Lamb campaign and help Welsh sheep farmers in their time of need. Welsh Lamb is the best lamb in the world, and I'm looking forward to indulging in some Welsh Lamb Cawl and a few lamb roast dinners throughout the festive period - it's no hardship to do what I can for this cause!"

HCC is confident that the British public will be up to the Welsh Lamb challenge, as a recent HCC survey of over 2,000 meat eaters found that nearly half (49%) of those surveyed would like to eat lamb more often over the Christmas period.*

Gwyn Howells, Chief Executive of Hybu Cig Cymru Meat Promotion Wales, said: "Welsh Lamb is a national treasure - where would we all be without a lamb roast - so everyone in the UK needs to show their support for our farmers by eating more lamb throughout the Christmas period. The trade have never had it so good, as there is now an abundance of Welsh Lamb, which is premium quality and as good as ever.

"Lamb is one of the nation's favourite meats, so we are asking people to eat lamb in addition to traditional Christmas meats like Turkey this festive period to help the sheep farmers of Wales."

Respected Chef Andrew Turner, who is head chef at The Landau restaurant, London, is also a firm advocate of Welsh Lamb and mutton: "The quality of Welsh Lamb is fantastic, so it's one of my favourite meats to cook with. We Brits need to do all we can to support our sheep farmers, and this campaign gives me another great reason to serve up more of my favourite lamb dishes this Winter."

More information about the campaign can be found on the website www.buywelshlamb.co.uk .

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