Anuga attracts Northern Irish meat

Northern Ireland beef and lamb will be showcased in Cologne at the Anuga International Food Show this October to a potential 160,000 business visitors.

Livestock and Meat Commission (LMC) export development executive, Jelmer Hania, said: "LMC has hosted the Northern Ireland meat processing industry at the Anuga show for many years, however this is the first Anuga show without a beef export ban in over 10 years. This show therefore offers the Northern Ireland red meat industry the opportunity to sell the distinctive characteristics of Northern Ireland beef and lamb to meat buyers from all over the world and we are now in a position to do business and fulfill exports. We will be highlighting our grass-fed farm quality-assured beef and lamb to important players on the world market."

A wide choice of beef and lamb cuts will be on display on the Northern Ireland stand and staff from both LMC and four Northern Ireland's major processors will be available to offer advice and answer questions from potential buyers. There will also be the opportunity to sample Northern Ireland farm quality-assured beef and lamb. A full interpretation service is available to each of the processing companies for the duration of the show.

LMC has organised the Northern Ireland presence in association with four of Northern Ireland's major red meat processing companies, namely ABP, Dunbia, The Foyle Food Group and Linden Foods to promote Northern Ireland beef and lamb on the international market.

Hania said: "We are now operating under normal trading conditions, which means the industry can work towards the long-held LMC objective where every part of every animal is available to the best paying customer and certainly Anuga provides us with the ideal platform to showcase our excellent products."

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