I SMELL A CONSPIRACY
Having come across a copy of the MTJ, I must agree with the headline, The Great British Quality Control Rip Off. For 10 years now, I have been unable to buy satisfactory red meat at either Tesco, Asda, Morrisons or Sainsbury's.
The meat is either marbly, streaky, stressed, off-colour or fatty. What I want to buy is pure, lean, red meat. I'm not fussy if it's rump, sirloin, Aberdeen Angus or whatever. It ought to be reasonably priced and fresh. Whenever I complain about the marbling, for instance, I am told "customers prefer that, it makes the meat leaner and comes out in the grill". This is patent nonsense in my opinion. It's always the same excuse, as if they have been told to say this.
At times I have come across truly horrendous meat - in Asda it was purple, green and yellow! If I am thinking the same as millions of other customers, the supermarkets are storing up big trouble for themselves in this area. Good meat is being offered at farmers' markets, Harrods etc.
Writing to supermarket head offices only gets a patronising, formatted letter with mumbled apologies and a couple of quid in tokens, then the situation continues as before. There seems to be an anti-consumer conspiracy. In-store butchers and managers don't seem to care; the meat is often in trays so far to the back that you have to get the whole lot out to find a good one and often never do!
The situation is reminiscent of Upton Sinclair's novel, The Jungle, about corruption in the Chicago Meat Yards of the 1920s. Who are the villains? The Germans seem to have perfectly nice meat. The situation has now become desperate for the consumer.
01 - 03 November, 2016
China Foodtech 2017
07 November, 2016
Butcher’s Shop of the Year
01 December, 2016, 8:30 - 13:30
Policy priorities for the UK food, drink and farming industry