We now eat almost twice as much poultry as beef every year and consumption continues to grow.
Poultry meets the need for convenience and quality and health demanded by today's busy lifestyles.
Recent medical advice has reinforced the importance of reducing fat levels and eating a balanced diet to decrease instances of heart disease and obesity.
Chicken and turkey meat are considered healthy meats as they are both high in protein but comparatively low in fat. Unprocessed poultry products contain a high percentage of unsaturated fat which helps to reduce blood cholesterol and so help maintain a healthy heart.
An average portion of turkey or chicken (100g) provides half a woman's daily requirement of protein and just half that of a man.
Chicken and turkey meat are low in calories. The skin contains the most calories so health-conscious consumers should avoid the skin.
Poultry meat contains useful amounts of the vitamin B complex in the forms of thiamine, riboflavin and niacin, which are involved in the conversion of carbohydrates into energy, nerve function and digestion.
Turkey is rich in zinc, needed for a healthy immune system and for healing cuts and grazes.
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