Phil Lomax will have responsibility for customers across the UK and Ireland and brings a wealth of experience to the role, having formerly worked for five years as a production manager with the family run firm.
He believes this experience, combined with over 20 years in the meat industry with a number of high profile companies, puts him in an excellent position to understand and meet customers' needs. Phil will primarily be responsible for accounts in the manufacturing sector, where Roberts supplies a wide range of meat products as ready meal components.
Phil said: "I was looking for a new challenge, so the timing of this move was ideal. My aim is to use my vast experience of the food industry to further enhance Roberts' service and product range. I understand the complete production process from start to finish and will use this depth of knowledge to advise customers and help them select what's right for them."
Commenting on the firm he said: "This is a traditional family business with an ethos of striving to be first choice for customers. We know we can do that by offering the best products at the right price. As a business, our aim is to exceed our customers' expectations in terms of products, innovation and service."
Trading director Miriam Roberts said: "This is an important move for Phil and the business. He has been with us for five years and he is a valuable addition to the sales team. As well as his skills in dealing with and supporting customers, he has a lot to offer in terms of NPD."
Phil lives on Anglesey, with this wife and three children and in his spare time turns out for his local rugby team.
Roberts of Port Dinorwic is a leading supplier of meat products to food manufacturers and a vast range of prepared meals to a wide customer base including the food service industry, pub chains, hotel groups and wholesalers.