NFU target youth
The NFU has launched a campaign to encourage young people to take up jobs in agriculture.
The organisation has produced a report entitled 'A life on the land', which is aimed at educating young school leavers about the employment opportunities available in the agri-business.
Concerned about the rising average age of farmers, the NFU hopes to convince young people that farming is "not all about muddy wellies and dirty fingernails". It also hopes to make young people realise that you don't have to have a background in farming to be successful.
NFU vice-president Paul Temple said: ""We're on the look-out for young people to take agriculture and horticulture on to even greater success. Farming needs dynamic, committed young people, who are prepared to work hard, develop their skills and who take pleasure in reaping the rewards of their labour.
"This is the best life and the best job I could possibly think of. The benefits of the countryside are fantastic and I wouldn't want to be anywhere else."
As well as information about the industry and the opportunities it presents, the report has real-life case studies from young people who have carved a successful career in agriculture.
It highlights the diversity of employment possibilities, from on-farm roles to developing new technologies and using science and research to push the industry boundaries.
A copy of the report is available for download from the NFU website www.nfuonline.com.
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