The 2008 Fair is being expanded to involve suppliers of processing, packaging, marketing and retail solutions in recognition of the fact that producers can no longer operate in isolation from the rest of the supply chain and is aimed at encouraging understanding and co-operation between producers, processors and retailers
Organisers hope that the event, which will be held on 13-14 May at Stoneleigh Park, will forge new ways to address the deepening challenges faced in the pork and poultry markets, not least the increasing feed prices and environmental responsibilities.
"While at its core, the 2008 Fair continues to provide producers and their immediate suppliers with the latest industry technology, information and opportunities for discussion, it also plans to offer genuine opportunities for processors and retailers," says event manager Alice Bell.
The Fair will provide quality technical information for producers and, for the first time, dedicated pig and poultry seminars in a new purpose-built theatre, covering the key issues affecting producers.
It will also feature over 250 exhibitors across a range of industry services, including nutrition, health and breeding.
Alan Murphy of ABN, the Fair's partner, said: "We want to make sure that processors and retailers visiting the Fair can gain something of real value - knowledge, ideas or contacts that can help their businesses progress in a way that benefits producers.
"We are currently considering ways to put processors and food service representatives in touch with the people they want to meet," he says.
For further information about the Fair please visit the website at www.pigandpoultry.org.uk