Scotch Lamb Promotion Event

05 December, 2007

NFU Scotland is holding a promotional event in Elgin on Saturday 8 December to urge shoppers to buy Scotch lamb over the Christmas period.

Shoppers will be able to meet local farmers, learn more about the benefits associated with buying local, Scottish produce and also get a free locally produced lamb roll for their lunch, courtesy of Mey Selections. Quality Meat Scotland (QMS) has donated the use of its mobile sampling vehicle from which the lamb will be cooked and served.

Cabinet Secretary for Rural Affairs and the Environment, Richard Lochhead, will be attending the event to show his support for Scottish lamb producers and their quality product.

"I am delighted to support the NFUS 'What's on your Plate' campaign and be able attend the event this Saturday to promote lamb," he said.

"Lamb farmers have had a particularly tough time of it this year and it is vital that consumers support the industry. Lamb can provide a delicious alternative to some of the more traditional festive dishes this time of year, as part of a healthy balanced diet.

"Scotland has some of the finest food in the world and we need to realise the full potential of this great resource. The Scottish Government believes a national food policy will help to ensure that fresh, high-quality and healthy Scottish food is the first choice on everyone's menu.

"Supporting Scotch lamb and other quality Scottish meat is a key way of working towards this aim."

Saturday's event is part of the NFUS 'What's on Your Plate campaign. The festive branch of the campaign is following a '12 days of Christmas' theme and farmers from around Scotland are getting out prior to Christmas to promote 12 high quality Scottish food and drink items that they help produce for Christmas meals, from a nip of whisky for Santa to quality Scotch lamb.

Colin Manson, NFU Scotland Highland Region Chairman, said: "It's important for farmers to be able to get out and about and meet shoppers to promote the excellent food and drink that they are growing.

"At this time of year, our thoughts traditionally turn to turkey but why not consider lamb for your Christmas dinner plate? If you'd rather stick to turkey, lamb could make an excellent New Year's Eve meal or a great dish for entertaining.

"Not only does buying local, Scottish produce reduce 'food miles' but it helps to sustain rural communities as well as local wildlife and countryside. And of course it tastes great!

"I would encourage everyone to come along and meet some of their local farmers as well as get a delicious lamb roll for lunch!

"Looking out for Scottish labels when shopping helps to support locals farmers, local communities and the countryside for which Scotland is world famous. So please back Scotland and buy Scottish!"





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