VION takes a majority share in UK company
Dutch food company VION has announced the share acquisition of a UK food company specialising in sausages and pizzas.
Vion is to invest in the majority of shares of J&J Tranfield, a company which caters to the British retail and foodservice market. Both parties have now reached an agreement on the investment.
Investment in J&J Tranfield, which has a turnover of approximately € 175 million and operates out of 7 production locations in the UK, will enable VION to extend their range of products in the UK and secure a share in the valuable convenience market.
"The participation in J&J Tranfield reflects VION's food strategy and underlines the great importance VION attaches to the UK market," said a spokesperson for VION.
"The UK is an important market for VION, currently primarily for bacon and fresh meat for the retail market.
"With the share acquisition in J&J Tranfield, VION will be able to provide an even more attractive range of food products to the UK retail and foodservice market."
The present J&J Tranfield management will continue to have responsibility for running the business, but the company will now collaborate with VION in production, innovation, logistics and sales.