Special pack label for Tesco shoppers

A special promotion designed to drive sales of Quality Standard beef will provide Tesco shoppers with a quick reference guide to selecting the perfect steak this summer.

Beef steaks tend to be particularly popular during the summer months, both for weekend barbecuing and as a quick mid-week meal solution," commented Chris Leeman, retail project manager for EBLEX. "But many consumers aren't really sure which cut best suits their needs, so we developed a special pack label to help them do just that."

The leaflet, entitled What to look for in a Quality Steak, will feature on almost 750,000 packs of Tesco rump and rib-eye steak during July and August from this week. As well as explaining the characteristics of different cuts of steak, the leaflet includes advice on what to look for when buying steak (colour and degree of marbling), as well as providing cooking hints and tips.

The label, which will only be carried on beef sourced from EBLEX Quality Standard scheme approved suppliers, features the Quality Standard Mark on the front cover and explains more about the scheme itself overleaf.

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