The Livestock & Meat Commission is now sponsoring the awards, which are aimed at
rewarding the best stores and products in the supermarket meat and fish sector.
They join fellow sponsors the Vion Food Group, EBLEX, HCC - Meat Promotion Wales, Interfood Technology, the Danish Bacon & Meat Council, Bord Bia and BPEX.
The awards cover Tesco, Sainsbury's and Asda stores, all of which have also entered products, along with Waitrose and the Co-operative Group.
The winners will be revealed at the SuperMeat & Fish Awards ceremony on 19 June,
2007, at the Park Lane Hilton in London.
The awards, established by MTJ in 1999, aim to encourage new product development as well as honouring the top stores around Britain. Ed Bedington, editor of MTJ, said: "Judging on all the product entries has now been completed and the judges will soon be moving on to the store phase of the competition.
"We're looking forward to a good contest and I would urge everyone in the industry to remember to get their nominations in for our Personality of the