The award, sponsored by leading machinery supplier Reiser UK, is aimed at rewarding a key player in the sector over the last 12 months.
Ed Bedington, editor of MTJ, said: "This isn't necessarily about time-served in the sector, this is about rewarding someone who has played a significant role over the last year or so, someone with verve and personality who has contributed to either their company or the sector as a whole.
"This award isn't about rewarding someone's lifetime of dedication, we're looking to acknowledge some of the key movers and shakers, regardless of age and experience."
To nominate your personality of the year, send your entry in via email to firstname.lastname@example.org, or to the editor at Meat Trades Journal, William Reed Business Media, Broadfield Park, Crawley, W Sussex, RH11 9RT.
Deadline for nominations is Friday, May 2.
The awards, which take place at the Hilton Hotel, Park Lane, London, on 3 July, celebrate the best in multiple meat retailing, from the products to the stores, with one retailer being named the overall SuperMeat Retailer of the Year.
Taking part in this year's competition are Asda, Sainsbury's, Tesco, Waitrose, Somerfield, The Co-operative Group and Marks & Spencer.
Also returning to our 2008 awards will be our Head Office Initiative of the Year alongside the Meat Personality of the Year.
The awards are being sponsored by the Livestock & Meat Commission, EBLEX, HCC - Meat Promotion Wales, Reiser UK, the Danish Bacon & Meat Council, BPEX, Bord Bía and the Vion Food Group.
Do not forget to book your table for the year's most exciting awards show. Contact Liz Ellis on 01293 846593, or email her on email@example.com.