The event, to be held at Defra’s head office in London on 7 August (Friday), will give QMS the opportunity to highlight Scotch Beef and Lamb and explain why its regionally unique status meant they were the first fresh red meats to be awarded EU Protected Geographical Indication (PGI) status.
QMS head of marketing Laurent Vernet said: “Scotch Beef was the first European red meat product to be granted the coveted PGI status, closely followed by Scotch Lamb. Not only were we the first, we also produce higher volumes of PGI-bearing product than anywhere else in Britain.”
Both Scotch Beef and Scotch Lamb were granted PGI status in 1996 and it has helped Scottish meat perform abroad.
“Having PGI status has more than proved its worth over the years and helped set us apart from our competitors. It’s particularly highly regarded on the Continent as a sign of superior quality and has helped us build valuable export sales,” added Vernet.
“The recent change in labelling legislation means that all PGI-bearing products have to carry the logo on packaging, so it’s set to become something consumers know more about and, hopefully, they will join their neighbours in Europe in seeking it out as a mark of quality, traditional and regional produce.”