The dinners are being offered to give farmers a chance to rest their weary limbs during the hectic and often sleepless lambing season. With 60,000 sheep farmers across the UK, the donation Orchid is prepared to make equates to £435,0001.
"Like our British farmers, we like a 'no nonsense' approach and could think of no better way to show our genuine support for British farming than by putting our money where their mouth is," said Rufus Hall, Orchid's CEO.
"During this especially tiring time, they can be rest assured of a high quality, British-produced, nutritious and delicious roast dinner on us."
A cut-out voucher, redeemable in any Orchid Carvery site across the UK, will be printed in leading farmer's title, Farmer's Guardian, and will be valid until the end of April 2008.
"We appreciate how hard the lambing season is for our British farmers and wanted to show our appreciation for their hard work and labours by offering them a delicious Carvery meal, completely free of charge, nationwide. We hope this shows our genuine and continued commitment to our British farming community" said Sharon Hammond, concept development manager at Orchid.
Orchid ensures that all its carvery meat comes from farms where animals are safe and well cared for and all Orchid Caveries have been accredited as Red Tractor Licensees. Signage and pin badges with the emblem "Serving the Best of British Produce" emblazoned on each waiting member of staff alert customers to this commitment to British produce and suppliers.