Spicing up the range

Mint chocolatier Bendicks has rebranded its dark chocolate range with a new impulse-buy product.

Its new impulse pack consists of 100g tubes with individually wrapped mini Bendicks Bittermints, Bittergingers and Bitteroranges. Priced at 1.99, this format is said to appeal to a wide range of consumers for a regular, premium treat. The Bitterorange, a fondant infused with Orange Oil, Mexican Chilli and Real Orange Peel and then covered in intense Dark Chocolate made out of 95% cocoa solids, is a new flavour from Bendicks.

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