Farming initiative launched by Morrisons

Retailer Morrisons is to launch a new Farming Programme to improve efficiency and supply chain dialogue alongside the NFU, NFUS and the Scottish Agricultural College (SAC).

The Farming Programme will include three key research categories and Morrisons also aims to open two research farms, the first of which is a joint venture to establish a 700-acre farm on the Dumfries House Estate in East Ayrshire.

Morrisons chief executive Marc Bolland said: Through our new Farming Programme we are investing in taking a leading role in applied farm research and making a contribution to helping the long-term sustainability of British farming.

The programme aims to drive efficiency by helping farmers to access best-practice, such as through the launch of Morrisons Farm Supply website, enabling beef farmers to access online information on their carcase data and to benchmark themselves for quality and price.

Supply chain dialogue will also be encouraged across the supply chain, with the launch of Morrisons Farmer Groups, which include beef and poultry farmers, and there will be an investment in applied farm research organised through Morrisons Farmer Groups and working in partnership with leading agricultural colleges such as the SAC.

Professor Bill McKelvey, SAC chief executive, said: This is an exciting initiative for the Scottish Agricultural College. It capitalises on SACs strengths, combining applied research and development, with the transfer of knowledge and good practice.

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