The campaign will kick off to coincide with British Sausage Week (2-6 November) and will run for the whole month. Consumers will have the chance to win a 'Crackling Christmas Box' of pork in time for Christmas, which will include the finest Kentish pork joint, chops and sausages for a family of four.
Produced in Kent has also created a recipe leaflet, featuring recipes from three local restaurants, which will be distributed to participating butchers, farm shops and restaurateurs across the county. The local food champion said it hopes the campaign will educate shoppers on the health benefits of Kentish free-range pork, as well as its affordability.
Julie Monkman, manager of Produced in Kent, said: "How incredible that one animal can provide us with everything from a delicious Sunday roast with crackling, through gammon and ham, to the ever-popular pork sausages and bacon. Kentish free-range pork is low in fat and salt and high in protein and vitamins."
Retailers and restaurateurs will be running special pork events and deals throughout the month, including a sausage tasting day at Applegate Farm in Sittingbourne on Saturday 7 November and 20% off all sausages at Yalding Organic Centre on the same weekend.