Food group set to be dazzled

15 January, 2010

Heart of England Fine Foods (HEFF) hopes to be dazzled by quality food and drink in its Diamond Awards 2010.

The regional food group’s annual awards celebrate the best of regional food and drink from Staffordshire, Shropshire, Herefordshire, Worcestershire, Warwickshire and Birmingham, and the Black Country.

Categories include meat, poultry and game, and prepared food, while there will also be four Special Diamond Awards of Grow, Innovate, Taste and Excel; with the exception of Taste, these awards will recognise a business achievement rather than a product.

A group of 40 industry representatives will blind-taste and evaluate products, including senior representatives from regional hotels and the major multiples including Asda and Tesco.

The closing date for entries is 29 January. For more information contact the HEFF office on 01746 785185, email or visit

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