Keyword » campaign

Scottish pork takes centre stage at Aldi

Customers at Aldi’s Inverurie store in Scotland were encouraged to embrace local pork last week.

Welsh lamb welfare showcased for Danish campaign

Danish consumers of Welsh lamb are being granted the privilege of accessing a 24-hour live stream, allowing them to see the high quality standards in which the animals are being raised.

Pork Farms launch new TV ad campaign for 2017

Pork Farms has launched a new heavyweight TV advertising campaign. 

Scottish butchers rally behind pork campaign

Butchers across Scotland are supporting a campaign encouraging consumers to ‘Do More with Pork’. 

Barbecue campaign tackles steak fears

AHDB Beef & Lamb aims to debunk misconceptions that steaks are too difficult to cook on the barbecue in a broader campaign designed to give the negative image of the Great British barbecue a makeover. 

Q Guild’s new manager is Claire Holland

The Q Guild of Butchers has appointed Claire Holland as its general manager.

Co-op’s commitment to 100% British meat takes centre stage in new TV campaign

Following its pledge to source 100% British own-brand fresh meat, the Co-op’s commitment to British farmers is at the centre of a new television campaign.

Richmond sausages modernises brand, supported by biggest-ever campaign

Richmond has announced plans to launch a new packaging design across its fresh and frozen sausage range supported by its biggest-ever marketing campaign, commencing the week of 3 June. 

Butcher receives local support in crowdfunding campaign

A Norwich butcher was described as being “overwhelmed” at the support he has been receiving in the form of a GoFundMe campaign. 

Wham Bam Lamb campaign from Quality Meat Scotland

Quality Meat Scotland (QMS) is set to launch a new advertising campaign for Scotch Lamb PGI. 

Richmond Perfect Bake returns to TV

Sausage brand Richmond is back on TV with its Richmond Perfect Bake campaign. 

Food Standards Scotland launches Pink Chicken BBQ Food Safety Campaign

Food Standards Scotland (FSS) has launched its Summer BBQ food safety campaign: ‘Nothing spoils summer like Pink Chicken’. 

Celebrity pig welfare campaign launched

A celebrity-backed campaign highlighting pig welfare has been launched. 

Agricultural industry comes together to fight BVD

Over 50 organisations and companies from across the agricultural industry have joined forces in a campaign to eradicate bovine viral diarrhoea (BVD). 

The Black Farmer flies the flag ahead of new TV campaign

To coincide with its new TV campaign, The Black Farmer has updated the packaging on its gluten-free lines to include the Union Jack flag. 

Red Tractor to run biggest ever BBQ promotion

Red Tractor Assurance (RTA) is urging multiple retailers, brand owners and the foodservice sector to get behind this year’s summer promotional campaign. 

Scotch Beef campaign expected to reach 2.2 million consumers

A new radio campaign from Scotch Beef PGI is expected to reach over 2.2 million Scottish consumers. 

Mattessons shows Snackarchist side with new campaign

Kerry Foods’ meat snacking brand Mattessons has launched a new £1.8 million (m) integrated campaign. 

Butchers invited to get ready for pulled pork campaign

Butchers are being urged to register for pulled pork point-of-sale kits for when the high-profile campaign returns to air in February. 

Love rub pulled pork campaign launched

A £2.7 million (m) Pulled Pork promotion has been unveiled by AHDB Pork in an effort to bring value to the sector. 

Pulled pork campaign set to return

After the success it brought last year, the pulled pork advertising campaign is set to return to television screens next month. 

Food Standards Scotland launches festive safety campaign

Food Standards Scotland (FSS) has launched a cheeky safety campaign in an effort to reduce the number of people contracting food poisoning over the festive season. 

QMS runs comfort food campaign

Quality Meat Scotland (QMS) is running a campaign based around comfort food to try and boost sales of Scotch Beef PGI and Scotch Lamb PGI throughout the winter. 

Heavenly campaign for Welsh beef

Welsh beef is the focus of a new TV campaign highlighting its succulence and flavour. 

Red Tractor experiences promotional success

Quality food assurance scheme Red Tractor has experienced its most successful promotion to date. This accomplishment comes only three weeks into the seven-week campaign. 

British beef and lamb receives new promotional campaign

AHDB Beef & Lamb has unveiled a new promotional campaign for beef and lamb cuts, due to launch next month. 

New Danepak social media campaign targets bacon lovers

Launched by creative advertising agency isobel, and backed by Danepak, The Serious Bacon Club is a new social media campaign targeted at lovers of bacon. 

Scottish farmers called on to back lamb

Sheep farmers across Scotland are being urged by Quality Meat Scotland (QMS) to get behind their Scotch Lamb campaign by promoting the simplicity and flexibility of cooking with Scotch Lamb PGI. 

Bord Bía launches new beef campaign

A new campaign is being launched this week to highlight the qualities of Irish beef to UK consumers.

Red Tractor gears up for largest ever on-pack promotion

Red Tractor Assurance (RTA) has unveiled its biggest ever on-pack promotional campaign for later this year. 

Butcher’s campaign highlights dangers of barbecues

As summer reaches its peak, a new campaign, launched by butcher’s shop G N Badley & Sons in Shropshire, will draw attention to the dangers of barbecues while raising money for charity. 

New lamb consumer campaign launched

A new campaign to encourage younger consumers to try lamb as an everyday meal option has been launched. 

New summer campaign from Quality Meat Scotland

Quality Meat Scotland (QMS) has launched a new campaign to promote Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork in summer recipes. 

Bpex pulled pork campaign debuts

Bpex has launched its pulled pork campaign with the aim of reviving demand in the domestic market.

QMS reports boost to Scottish Quality Assurance scheme

The Scottish meat industry has welcomed increased numbers of farmers joining Quality Meat Scotland’s (QMS) Quality Assurance scheme.

Celebrity chef to become pulled pork ambassador

Michelin-star chef Tom Kerridge has been announced as ambassador to Bpex’s new pulled pork campaign.

Poultry processor targets £100k for Farm Africa charity

Moy Park is aiming to raise £100,000 for Farm Africa in a new three-year charity partnership.

Bpex launches pulled pork campaign for butchers

Bpex has launched point-of-sale material for butchers as part of its campaign to promote pulled pork.

Celebrity chef gets behind drive for British farming

TV chef Tom Kerridge has thrown his weight behind the National Farmers’ Union’s (NFU) campaign to back British farming and food.

Campaign launched for stun/non-stun labelling

A campaign has been launched for “clear and honest labelling” on halal meat to show whether the animal was stunned before slaughter or not.

Video: Butchers' Week #butcherisbetter campaign

Ahead of this year's National Butchers' Week (23-29 March), Meat Trades Journal has launched the #butcherisbetter campaign. 

#Butcherisbetter campaign goes viral

With this year’s National Butchers’ Week fast approaching, Meat Trades Journal’s #butcherisbetter campaign is also building momentum.

NFU launches pre-election food and farming drive

The National Farmers’ Union (NFU) is set to launch a national campaign to highlight the importance of food and farming ahead of the general election.

Bpex seeks to woo younger consumers to pork

Bpex wants to reach out to younger consumers through a new £2m television marketing campaign for pulled pork.

FSA launches e-newsletter on campylobacter

The Food Standards Agency (FSA) has launched an Acting on Campylobacter Together (ACT) e-newsletter.

Masterchef winner heads Scotch Beef campaign

Winner of BBC’s Masterchef: The Professionals Jamie Scott has launched a new campaign to promote Scotch Beef PGI.

Campylobacter campaign launched

Lurking unseen in fridges throughout the country, campylobacter has become the number one source of food poisoning in the UK. Yet from a consumer perspective it is relatively unknown.

Butcher Is Better campaign launched

Butchers are being urged to start preparing for National Butchers' Week 2015 and the new #butcherisbetter campaign.

Warm and Tasty campaign offers surprise pies

A Glasgow postman received a surprise delivery from TV presenter Carol Smillie this week as part of the ‘Warm and Tasty’ pie campaign.

Westaways Sausages included in Business is GREAT advent campaign

Westaways Sausages has been featured in a government campaign to promote small firms at Christmas.

Turkey firm embarks on new Christmas promotion

Kelly Turkeys, which has celebrated 30 years of business, has announced a new Christmas promotional campaign. 

Bpex puts focus on pulled pork

Pork levy board, Bpex has announced it is to make pulled pork the focus of its spring pork promotional campaign, aimed at younger consumers.

MPs back slaughterhouse CCTV campaign

MPs from Manchester and Birmingham have expressed their support for Animal Aid’s campaign to introduce mandatory CCTV to the inside of UK slaughterhouses. 

Soil Association claims success for organic campaign

The Soil Association has claimed its Organic September campaign caused a ‘boom’ in the organics market, causing growth of 3.6% during the month.

Eblex targets students with lamb campaign

With the new term under way, Eblex is aiming to get more university students cooking with lamb, using its ‘LambSoc’ campaign.

Eblex gains marketing boost for lamb from EU

Eblex has announced it will receive a £6.17m boost for a co-marketing campaign set to encourage more people in Europe to cook with lamb.

QMS wins award for lamb campaign

Quality Meat Scotland (QMS) has picked up another marketing award for its successful ‘Wham bam thank you lamb’ campaign.

HCC brings forward campaign to support Welsh Beef

Welsh red meat promotion body Hybu Cig Cymru (HCC) has brought forward its new marketing campaign, promoted by the Welsh rugby team, in reaction to falling market prices.

Women’s beef group gets behind mini roast campaign

A female beef farming group has launched the campaign Go Mini for Autumn! to promote Eblex’s midweek mini roasts initiative.

Eblex embarks on ‘Festival of Lamb’

With a host of promotional activity and British lamb in abundance as we enter autumn, Eblex has announced a ‘Festival of Lamb’.

Scotch Lamb campaign deemed a success

The ‘Love Scotch Lamb Weekend’, which took place across Scotland last weekend, has been hailed a success by its organisers.

Welsh red meat body to embark on autumn campaign for lamb

‘Not all lamb is created equal’ is the motto of the new marketing campaign from Hybu Cig Cymru (HCC), which aims to raise consumer demand of Welsh Lamb.

QMS enlists help of beauty queen for latest lamb campaign

With the help of Miss Scotland, Quality Meat Scotland (QMS) has launched a new Scotch Lamb campaign which aims to reach 90% of Scottish adults.

Eblex targets youngsters with online lamb campaign

Eblex has launched a new social media campaign aimed at getting young people, aged 18-25, excited about British lamb.

Red Tractor set to promote quality during dedicated week

Red Tractor has urged licensees to get behind Red Tractor Week (15-21 September), saying it is a great opportunity to promote their own quality assurance credentials.

UK farmer embarks on chicken welfare tour

A young Devon farmer is preparing to set off on a 39-day tour of Europe to campaign for clearer poultry labelling – and she is doing it dressed as a chicken.

Badger cull protestors welcome Paterson’s departure

Wildlife groups opposed to the badger cull are celebrating Owen Paterson’s removal from the cabinet, calling his term as environment secretary a “catastrophe”.

Live export protest taken to London

Animal welfare charities hosted a protest against live exports through London yesterday (3 July), calling on Defra to “stand up for sheep”.

Bpex launches gammon campaign

Bpex are encouraging butchers and retailers to get behind their latest campaign to promote cooking with gammon all year round.

Vets rubbish calls for halal labelling

The British Veterinary Association (BVA) has said that compulsory labelling of meat products as halal will not improve animal welfare, but just fuel prejudice.

Eblex pushes new lamb marketing campaign

Eblex’s marketing channel, Simply Lamb and Beef, has teamed up with celebrity chef Mark Sergeant to promote its latest lamb campaign, Adventure Lamb.

Environmentalists to launch Meat Free May

Not content with meat-free Mondays, environmental campaigners have launched a campaign to encourage consumers to sign up to a whole month of meat abstinence with the launch of Meat Free May.

Scotch Beef PGI campaign targets 11 million people

Quality Meat Scotland (QMS) last week launched a £650,000 campaign to promote PGI Scotch Beef, targeting 11 million consumers.

Scotch Lamb campaign sees ‘very positive’ results

The ‘Wham Bam Thank You Lamb’ Scotch Lamb advertising campaign has delivered strong results, according to findings from the food and grocery research charity IGD.

Scottish pie campaign launched

Quality Meat Scotland (QMS) has developed a new campaign to encourage people to warm up and beat the winter blues with meat pies.

Successful customer awareness campaign boosts Scottish pig industry

A customer awareness campaign has provided a boost to the Scottish pig industry, after it raised awareness of the Specially Selected Pork label by 41%

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