Keyword » pgi welsh

Asda stores throw weight behind Welsh Lamb

Asda has announced it will stock premium PGI Welsh lamb in the butchery counters of 72 of its largest stores, from now through to the autumn.

Welsh Lamb strengthens ties with French consumers

The Welsh red meat industry said that it is “determined” to show its commitment to its European customers, including France, which is its largest overseas market.

HCC launches Welsh Butcher of the Year competition

Hybu Cig Cymru – Meat Promotion Wales (HCC) has begun its search for the 2017 Welsh Butcher of the Year.

Welsh Lamb receives new marketing push

In an effort to receive further backing for PGI Welsh Lamb, shoppers are being offered a luxury holiday for two to Antigua. 

Welsh red meat roadshow reaches conclusion

Hybu Cig Cymru – Meat Promotion Wales’ (HCC) Red Meat Roadshow reached the last stage of its two-year journey at the weekend, at the famous Italianate village of Portmeirion.

Foreign interest in Welsh Lamb revealed

Details of recent trade missions to Wales from foreign retailers, importers and journalists interested in Welsh Lamb were revealed today (1 December) at the Royal Welsh Show by Hybu Cig Cymru – Meat Promotion Wales (HCC).

Welsh take lamb sector lead in Italy

PGI Welsh Lamb is now the market leader in the category in Italy, according to Hybu Cig Cymru (HCC) – Meat Promotion Wales’ Italian agent Jeff Martin.

Welsh butchers helped to promote PGI

Hybu Cig Cymru (HCC) – Meat Promotion Wales is aiming to help butchers promote PGI Welsh Lamb this month by sending them new promotional materials.

Welsh red meat body embarks on Netherlands campaign

Hybu Cig Cymru – Meat Promotion Wales (HCC) is looking to increase overseas demand for Welsh Lamb and Welsh Beef by starting a marketing drive in the Netherlands.

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