Keyword » pgi welsh lamb

Chefs celebrate Welsh lamb as part of Love Lamb Week 2017

Welsh lamb entered the spotlight last week, as under-appreciated cuts were showcased by celebrated chefs as part of Love Lamb Week (1-7 September).

Asda stores throw weight behind Welsh Lamb

Asda has announced it will stock premium PGI Welsh lamb in the butchery counters of 72 of its largest stores, from now through to the autumn.

Welsh Lamb strengthens ties with French consumers

The Welsh red meat industry said that it is “determined” to show its commitment to its European customers, including France, which is its largest overseas market.

Welsh red meat sector to ‘intensify’ export quest

Welsh meat firms are courting customers in Hong Kong, Canada, Europe and the Middle East among others as the country's export push builds momentum.

Exclusive: Gen Y market worth £85m for Welsh lamb

Hybu Cig Cymru – Meat Promotion Wales (HCC) wants to accelerate demand for PGI Welsh Lamb with millennials, who represent an “untapped opportunity” worth £85m. 

Top London restaurants and chef join Welsh Lamb Club

Hybu Cig Cymru – Meat Promotion Wales (HCC) has extended membership of its Welsh Lamb Club to include one of London’s top chefs, and four of the capital’s restaurants. 

Progress made in developing markets for Welsh meat in Asia

Hybu Cig Cymru – Meat Promotion Wales (HCC) founded a Welsh Lamb Club in Hong Kong last week, marking a sign of progress for Welsh exports to Asia.

Welsh Beef aims to bring home gold on global stage

Fresh off the back of the Rio Olympics, a team of Wales chefs has headed to Erfurt in Germany for the Culinary Olympics.

Welsh Lamb eyes up fashion capital

Italy is being targeted as an area to lift PGI Welsh Lamb exports, by connecting producers from Wales with international chefs. 

Welsh Lamb receives supermarket support

Aldi’s commitment to stocking premium PGI Welsh Lamb this week has received applause from Hybu Cig Cymru – Meat Promotion Wales (HCC). 

Wales eyes up Germany to develop markets

PGI Welsh Lamb could soon have a more dominant presence on German menus, as trade supplier TransGourmet has added products to its listings. 

Welsh Lamb hits the festival crowd

Some of the biggest names in pop will have the chance to sample high-quality PGI Welsh Lamb at this year’s V Festival. 

Butchery champion crowned at Royal Welsh Show

Mark McArdle (pictured left) has been crowned champion of Wales at the final of Hybu Cig Cymru – Meat Promotion Wales (HCC) Butchers’ Club butchery competition at this year’s Royal Welsh Show.

Eating habits impact premium meats

Premium meat products could be impacted by consumers’ demand for convenience, according to Hybu Cig Cymru – Meat Promotion Wales (HCC). 

Marketing campaign boosts sales of PGI Welsh Lamb

Consumers are spending more on promoted prime quality lamb cuts, according to the latest independent data available to Hybu Cig Cymru – Meat Promotion Wales (HCC). 

HCC's summer and winter PGI Welsh Lamb marketing campaigns have helped boost sales
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Meat marketing campaigns hailed as ‘hugely successful’

Hybu Cig Cymru – Meat Promotion Wales’ (HCC) summer and winter PGI Welsh Lamb marketing campaigns have been considered a huge success. 

Lamb industry looks forward despite unpredictable year

Despite international struggles impacting the lamb industry, the global marketplace continues to hold the key to Welsh farming’s long-term prosperity. That’s according to Hybu Cig Cymru – Meat Promotion Wales’ (HCC) operations manager Prys Morgan.

Teamwork core to success, says Welsh red meat body

The supply chain has been called on to work together to promote PGI branded Welsh Lamb products.

Red meat vital to Welsh food industry growth, says minister

The red meat sector has a vital role to play in helping the Welsh Government grow the food and drink industry by a further 30% in five years, deputy minister for farming and food Rebecca Evans has said.

International markets grow for Welsh lamb

Austria has announced it will become the latest country to supply PGI Welsh Lamb.

Welsh Government’s Farming and Food Minister Rebecca Evans at Asda in Cardiff
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Welsh Lamb receives new marketing push

In an effort to receive further backing for PGI Welsh Lamb, shoppers are being offered a luxury holiday for two to Antigua. 

Foreign interest in Welsh Lamb revealed

Details of recent trade missions to Wales from foreign retailers, importers and journalists interested in Welsh Lamb were revealed today (1 December) at the Royal Welsh Show by Hybu Cig Cymru – Meat Promotion Wales (HCC).

Welsh take lamb sector lead in Italy

PGI Welsh Lamb is now the market leader in the category in Italy, according to Hybu Cig Cymru (HCC) – Meat Promotion Wales’ Italian agent Jeff Martin.

Welsh red meat body to embark on autumn campaign for lamb

‘Not all lamb is created equal’ is the motto of the new marketing campaign from Hybu Cig Cymru (HCC), which aims to raise consumer demand of Welsh Lamb.

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