Keyword » HCC

Welsh red meat industry makes ‘notable success’ in new markets

Hybu Cig Cymru - Meat Promotion Wales’ (HCC) new chairman has praised the success Welsh red meat has had in new international markets, but warned that it would be for nothing should exports be lost after Brexit is complete. 

New chairman for HCC - Meat Promotion Wales

Kevin Roberts, the new chairman of Hybu Cig Cymru - Meat Promotion Wales (HCC), has outlined his priorities following his appointment.

Welsh lamb welfare showcased for Danish campaign

Danish consumers of Welsh lamb are being granted the privilege of accessing a 24-hour live stream, allowing them to see the high quality standards in which the animals are being raised.

Welsh Lamb strengthens ties with French consumers

The Welsh red meat industry said that it is “determined” to show its commitment to its European customers, including France, which is its largest overseas market.

Butcher ‘thrilled’ by royal recognition

A Welsh butcher has become one of an exclusive club of 16 Royal Warrant Holders in Wales, and is the only butcher in the country to achieve the recognition.

2 Sisters appoints new livestock procurement head

Processor 2 Sisters has appointed Prys Morgan as its new head of livestock procurement at Merthyr Tydfil.

HCC collaborates with Welsh vets to deliver lamb management strategies

The Welsh red meat levy board has been working in conjunction with Welsh vets to deliver information on red meat-related issues. 

Welsh red meat sector to ‘intensify’ export quest

Welsh meat firms are courting customers in Hong Kong, Canada, Europe and the Middle East among others as the country's export push builds momentum.

New board members for HCC announced

Hybu Cig Cymru – Meat Promotion Wales has unveiled its new board. 

Red meat education programme aimed at teaching future generations

Around 70 teachers attended an event last week aimed at helping them educate students about the red meat industry. 

Convenience options drive Welsh lamb sector

Tapping into the convenience market has the potential to offer a £7.2 million opportunity for the Welsh lamb sector. 

HCC launches Welsh Butcher of the Year competition

Hybu Cig Cymru – Meat Promotion Wales (HCC) has begun its search for the 2017 Welsh Butcher of the Year.

Aldi adds Welsh Lamb products in Wales

Aldi is launching five new Welsh Lamb products to its stores in north Wales.

HCC to support nutrition education programme

Hybu Cig Cymru – Meat Promotion Wales (HCC) has joined with the Welsh Joint Education Committee (WJEC) in providing training and resources for schoolteachers delivering the new GCSE in Food and Nutrition. 

Farmers urged to use data more efficiently

Sheep producers have been told that they should make the most of farm data to improve efficiency. 

Turkey takes flight: Sales of turkey mince have soared this year amid market deflation

Mince can be found in nearly eight in 10 households and the market is worth £892m. However, the latest evidence suggests the market may be flagging and deflated. 

Welsh butcher steaks out future in the United States

Award-winning butcher Peter Rushforth has made the journey to the United States in search of international specialist skills. 

Exclusive: Gen Y market worth £85m for Welsh lamb

Hybu Cig Cymru – Meat Promotion Wales (HCC) wants to accelerate demand for PGI Welsh Lamb with millennials, who represent an “untapped opportunity” worth £85m. 

Welsh lamb industry to welcome NZ delegates

The Welsh red meat levy board Hybu Cig Cymru – Meat Promotion Wales (HCC) is this week hosting representatives from Beef + Lamb New Zealand (BLNZ). 

Welsh meat industry welcomes new US Administration

With the US’s new commander-in-chief seated in the Oval Office, the Welsh red meat industry said that it is looking forward to working with President Trump to open up the market for lamb and beef exports. 

Welsh meat industry ‘pleased’ with food name protection talks

Hybu Cig Cymru – Meat Promotion Wales (HCC) has welcomed progressive talks in Westminster over securing the food name protection given to Welsh Lamb, Welsh Beef and other products as the UK leaves the European Union. 

Calls made for efficiency in Welsh red meat industry

Efficiency is key to the Welsh red meat sector’s survival, experts stressed at a farmer meeting organised by Hybu Cig Cymru - Meat Promotion Wales (HCC) last week.

Industry expresses concerns over PM’s Brexit plan

The Prime Minister has said a “bold and ambitious free trade agreement with the European Union” will be a priority in Brexit negotiations, although this has received a less-than-popular reaction from the meat industry. 

Teachers help students understand meat provenance

North Welsh teachers have been shown the importance of communicating food origins to their students. 

Northern areas labelled high-risk for liver fluke

Farmers in North Wales, north-west England and Scotland have been warned to be on the lookout for liver fluke this winter.

Welsh red meat industry prepares for volatile year

The Welsh red meat sector has been told it must show the “greatest resilience, agility and adaptability” in what is predicted to be a volatile 12 months. 

Research finds meat consumption does not impact heart disease risk

A new study has found that there is no connection between eating red meat and cardiovascular disease risk factors. 

Top London restaurants and chef join Welsh Lamb Club

Hybu Cig Cymru – Meat Promotion Wales (HCC) has extended membership of its Welsh Lamb Club to include one of London’s top chefs, and four of the capital’s restaurants. 

Welsh butchers report larger focus on provenance

More and more consumers care about where their food comes from, according to Welsh independent butchers. 

Welsh meat industry hoping UK-China beef deal acts as springboard for local lamb

The Welsh meat industry is hopeful the UK’s trade negotiation with China over a beef deal could act as a springboard for its PGI Welsh Lamb. 

Teenagers encouraged to increase meat consumption

The importance of teenagers eating a balanced diet and the provenance of their food were two key themes teachers took away at a conference co-organised by Hybu Cig Cymru – Meat Promotion Wales (HCC) and Meat and Education. 

Winter Fair crowns new Welsh Young Butcher for 2016

The Welsh Young Butcher has been unveiled at this year’s Royal Welsh Winter Fair.

Red meat tariff-free Brexit deal ‘critical’, says Welsh industry

Outgoing Hybu Cig Cymru - Meat Promotion Wales (HCC) chairman Dai Davies has stressed the importance of post-Brexit free trade negotiations and their impact on the Welsh red meat industry. 

Retiring HCC chairman praised for industry commitment

Hybu Cig Cymru – Meat Promotion Wales’ (HCC) retiring chairman Dai Davies has been thanked for his dedication and achievements over the past six years. 

Progress made in developing markets for Welsh meat in Asia

Hybu Cig Cymru – Meat Promotion Wales (HCC) founded a Welsh Lamb Club in Hong Kong last week, marking a sign of progress for Welsh exports to Asia.

Welsh lamb receives celebrity chef support

Food writer and television personality Gizzi Erskine has developed a Welsh Lamb PGI recipe to be featured in new booklets by Hybu Cig Cymru – Meat Promotion Wales (HCC) this winter. 

Welsh meat exports: Saudi Arabia a crucial country

Saudi Arabia is “a crucial country” for exports of Welsh meat, according to Hybu Cig Cymru - Meat Promotion Wales (HCC). 

Beef and lamb farmers seeing more of retail prices

UK farmers received a larger share of the retail price of beef and lamb in August 2016 than in the same period over the past two years, according to the latest report by Hybu Cig Cymru – Meat Promotion Wales (HCC).

Welsh Beef aims to bring home gold on global stage

Fresh off the back of the Rio Olympics, a team of Wales chefs has headed to Erfurt in Germany for the Culinary Olympics.

Welsh Lamb eyes up fashion capital

Italy is being targeted as an area to lift PGI Welsh Lamb exports, by connecting producers from Wales with international chefs. 

Welsh Lamb receives supermarket support

Aldi’s commitment to stocking premium PGI Welsh Lamb this week has received applause from Hybu Cig Cymru – Meat Promotion Wales (HCC). 

Welsh meat board conference to address volatility

Uncertainty and volatility caused by Brexit will be discussed by Hybu Cig Cymru – Meat Promotion Wales (HCC) at its conference in November. 

Meat Promotion Wales hails ‘major’ deal with Canada

A deal that will see Randall Parker Food Group’s Welsh lamb sold across 300 retail stores in Canada has been described as “hugely significant” by Hybu Cig Cymru – Meat Promotion Wales (HCC). 

Importance of livestock genetics showcased

The importance of genetic improvement in livestock has been highlighted at an event hosted by Hybu Cig Cymru – Meat Promotion Wales (HCC). 

Wales eyes up Germany to develop markets

PGI Welsh Lamb could soon have a more dominant presence on German menus, as trade supplier TransGourmet has added products to its listings. 

Charity efforts help to boost Welsh pork

Following on from a social media campaign, a charity triathlon is getting a helping hand from Porc.Wales. 

Welsh meat board to support new GCSE qualification

Hybu Cig Cymru – Meat Promotion Wales (HCC) is providing training and materials for teachers as part of a new GCSE qualification in food and nutrition. 

Producers encouraged to attend livestock genetic conference

Livestock producers looking to improve the genetics of stock and the efficiency of the business are being encouraged to sign up to the latest ON-Farm 2016 event. 

Consumers confused over lamb products

Consumer research undertaken by Hybu Cig Cymru – Meat Promotion Wales (HCC) has shown that over half of shoppers are confused as to when lamb is in season. 

Sheep producers encouraged to take advantage of latest technology

Welsh sheep farmers are being told they should make use of the latest technology to enhance the genetics and profitability of their flocks.

Welsh Lamb hits the festival crowd

Some of the biggest names in pop will have the chance to sample high-quality PGI Welsh Lamb at this year’s V Festival. 

Welsh pork campaign urges consumers to shop local

In an effort to promote local pork producers, Welsh consumers are being offered the chance to win a hog roast in a campaign driven by Hybu Cig Cymru – Meat Promotion Wales (HCC). 

German food writers treated to farm to fork tour

A delegation of food writers from Germany were given an insight into the Welsh farming industry to experience first-hand how the nation’s lamb is reared. 

Sheep industry taught the importance of adding value

Members of the sheep production community learnt about the vitality of adding value by maximising the marketplace at an industry seminar held at the recent National Sheep Association (NSA) event in Malvern.

Provenance becoming more important with Welsh shoppers

Welsh shoppers are increasingly interested in where their food comes from, according to a new consumer survey from Hybu Cig Cymru – Meat Promotion Wales (HCC). 

Butchery champion crowned at Royal Welsh Show

Mark McArdle (pictured left) has been crowned champion of Wales at the final of Hybu Cig Cymru – Meat Promotion Wales (HCC) Butchers’ Club butchery competition at this year’s Royal Welsh Show.

Scholarship winners to take fact-finding tour of US

The recipients of Hybu Cig Cymru – Meat Promotion Wales’ (HCC’s) 2016 scholarship have been announced at a reception at the Royal Welsh Show. 

Export opportunities dominate discussion at Royal Welsh Show

The fallout from Brexit and access to overseas markets were the main focuses for Hybu Cig Cymru – Meat Promotion Wales (HCC) at the opening day of this week’s Royal Welsh Show. 

Welsh meat industry encouraged to tackle Brexit head-on

The farming and meat industry has been urged to “roll up its sleeves” as Great Britain faces leaving the European Union. 

Fresh red meat purchasing habits influenced by consumer preferences

Changing consumer habits play a significant role in the purchasing habits for fresh red meat, according to Hybu Cig Cymru – Meat Promotion Wales (HCC). 

New protected food names scheme to be developed

The Environment Secretary Liz Truss says she is keen to develop a British version of the protected food names scheme for when the UK leaves the EU. 

Butchers prepare for English heat of WorldSkills challenge

The third and final heat of the WorldSkills butchery challenge will take place tomorrow at Leeds City College. 

Welsh red meat sector “proactive” in addressing climate change

Welsh beef and lamb producers are driving forward the industry’s climate change agenda by linking environmental actions to good commercial practices, according to research from Hybu Cig Cymru – Meat Promotion Wales (HCC). 

Welsh meat industry to discuss future of lamb sector after Brexit

Representatives from the Welsh red meat sector are “determined” to make the industry a key topic of discussion in the aftermath of the EU referendum result. 

Uncertain future following referendum leave decision

The meat industry has warned of future “uncertainty” following Great Britain’s decision to leave the EU. 

Welsh butchers challenged to meat cutting contest

Hybu Cig Cymru – Meat Promotion Wales (HCC) is challenging Wales’ finest butchers to take part in its inaugural meat cutting contest during the Royal Welsh Show, open to members of its Butchers’ Club. 

Wales visited by Scandinavian food journalists

Lamb and beef farmers in north Wales have been hosting a delegation of Danish food writers to show Scandinavian consumers how Welsh Lamb and beef is reared. 

Wales: Coming in from the cold

The strength of sterling has impacted Welsh meat and will continue to do so but what can be done to overcome this to grow the market? Aidan Fortune reports.

Top Welsh lamb producer receives royal recognition

Some of London’s top chefs were joined by industry professionals to honour Daphne Tilley of Daphne’s Original Welsh Lamb on receiving her MBE. 

Wales celebrates top lamb producer

Hybu Cig Cymru – Meat Promotion Wales (HCC) is to honour Daphne Tilley on receiving an MBE for her contribution to the food industry, in particular Welsh Lamb. 

Welsh abattoirs reveal improvements in carcase conformation

Recent carcase classification results from Welsh abattoirs have shown that conformation standards increased for 2015, according to Hybu Cig Cymru – Meat Promotion Wales (HCC). 

HCC commits to developing sustainable food

Hybu Cig Cymru – Meat Promotion Wales (HCC) has signed an agreement to make food and drink production and consumption more sustainable. 

Welsh Lamb makes Danish headlines

Welsh Lamb is making waves in Denmark, after featuring on a major television flagship news programme, TV Avisen. 

Farmers advised on maximising profitability

Farmers have been told that tailoring investment in pasture improvements and nutritional supplements to the particular needs of individual farms is the best way to secure financial gain. 

Swedes bid for Welsh Lamb

For the first time, Swedish consumers are able to bid for Welsh Lamb on online auctioning site, Tradera. 

WorldSkills butchery competition returns for second year

Following on from a successful first year, the WorldSkills butchery competition is returning for 2016. 

HCC Scholarship offers global opportunity

Hybu Cig Cymru-Meat Promotion Wales (HCC) is offering the chance to participate on a global fact-finding mission through its annual HCC Scholarship scheme. 

Critical cocktail hits lamb exports

A “critical cocktail” of low consumer purchasing power, punitive exchange rates, cheap imports and supply surfeits have forced UK lamb exports to dip by nearly a quarter in the last 12 months, according to Hybu Cig Cymru - Meat Promotion Wales’ (HCC) latest Market Bulletin. 

Eating habits impact premium meats

Premium meat products could be impacted by consumers’ demand for convenience, according to Hybu Cig Cymru – Meat Promotion Wales (HCC). 

Workshops boost industry awareness

A series of courses have helped increase the red meat industry’s knowledge of shopper preferences and abattoir operations. 

Sheep and beef production expected to increase in 2016

Sheepmeat and beef production are both predicted to experience a year-on-year rise in 2016, according to Hybu Cig Cymru - Meat Promotion Wales (HCC). 

Marketing campaign boosts sales of PGI Welsh Lamb

Consumers are spending more on promoted prime quality lamb cuts, according to the latest independent data available to Hybu Cig Cymru – Meat Promotion Wales (HCC). 

Meat marketing campaigns hailed as ‘hugely successful’

Hybu Cig Cymru – Meat Promotion Wales’ (HCC) summer and winter PGI Welsh Lamb marketing campaigns have been considered a huge success. 

EIDCymru splits opinion

A new electronic sheep movement reporting system, EIDCymru, is set to go live in Wales as of Monday, 18 January 2016, although not everybody in the industry is convinced about the need for the move. 

HCC urges industry to become more sustainable

Consumer and retailers must work alongside farmers to create a more sustainable 2016, according to Hybu Cig Cymru – Meat Promotion Wales (HCC). 

2015: A year in review

Our month-by-month look at what has happened in the meat industry over the past year.

HCC marketing campaign wins marketing awards

Summer and autumn marketing campaigns to help promote Welsh Lamb products and combat pressure on prices have been recognised at the Drum Network Awards. 

Welsh Lamb hopeful of export boost in Dubai

Key exporters in the Welsh red meat industry met with over 50 of Dubai’s high-end purchasers in a networking event hosted by Hybu Cig Cymru – Meat Promotion Wales (HCC), with the purpose of boosting Welsh Lamb exports.

Welsh promotional campaign hailed a success

In-store promotion is “very customer-friendly and increases sales”, according to Welsh butchers.

Welsh red meat industry looks to 2016

Supermarkets have been encouraged to support the Welsh livestock industry in the coming year by avoiding “the shattering shards and spikes of oversupply that puncture prices and splinter our industry”, Hybu Cig Cymru – Meat Promotion Wales’ (HCC) chairman Dai Davies told an audience at the Royal Welsh Winter Fair.

Lamb industry looks forward despite unpredictable year

Despite international struggles impacting the lamb industry, the global marketplace continues to hold the key to Welsh farming’s long-term prosperity. That’s according to Hybu Cig Cymru – Meat Promotion Wales’ (HCC) operations manager Prys Morgan.

Teamwork core to success, says Welsh red meat body

The supply chain has been called on to work together to promote PGI branded Welsh Lamb products.

Owton's Butchers claims top Q Guild award

Owton’s Butchers in Southampton is the 2015 Butchers Q Guild Smithfield Awards supreme champion. It is the highest honour a Q Butcher can achieve in the annual product evaluation event, open to the Guild’s 110 members nationwide.

International markets grow for Welsh lamb

Austria has announced it will become the latest country to supply PGI Welsh Lamb.

Beef producers urged to combat liver fluke

Beef producers and farmers are being warned to brace themselves for an increased risk of liver fluke in cattle. The warning came from Hybu Cig Cymru (HCC), Meat Promotion Wales, which recommended that producers should plan for on-farm parasite management. 

Conference to address Welsh red meat supply chain

Hybu Cig Cymru (HCC), also known as Meat Promotion Wales, is to discuss solutions to developing a sustainable and commercial red meat supply chain in Wales at its annual conference, taking place in Llandrindod Wells on 12 November. 

Search for Wales’ best butcher

Skilled butchers from Wales are being called to show off their abilities at the Royal Welsh Winter Fair in Builth Wells next month. 

Welsh lamb industry urged to increase shelf-life

Hybu Cig Cymru - Meat Promotion Wales is seeking industry views on how to help Welsh Lamb products stay on shop shelves for longer, increase their market value and boost export potential.

Welsh lamb EID project proves a success

The initial findings from Wales’ Electronic Identification (EID) project have revealed that 80% of participating farmers found the recording device easy to operate.

Welsh Lamb hits the road

Hybu Cig Cymru – Meat Promotion Wales (HCC) has embarked on a roadshow in an effort to promote Welsh Lamb. 

Welsh farmers plan #nolambweek

In response to dropping lamb prices, a group of Welsh farmers plan to withhold their prime lambs between August 1-7.

Welsh pig producers get online support

A new website is being launched to encourage customers to consume high-quality Welsh pork.

Wales eyes red meat export opportunities

New overseas markets are continuing to provide fresh opportunities for exporting Welsh Lamb and Welsh Beef, according to Hybu Cig Cymru – Meat Promotion Wales (HCC). 

HCC outlines ambitious five-year targets for Welsh red meat industry

Hybu Cig Cymru – Meat Promotion Wales (HCC) has set out ambitious new five-year targets, encouraging all sectors of the Welsh red meat industry to secure a viable long-term future. 

HCC to highlight concerns facing Welsh red meat industry

Hybu Cig Cymru – Meat Promotion Wales (HCC) aims to tackle issues facing the Welsh red meat industry at this year’s Royal Welsh Show. 

Welsh students get a taste of local red meat

In an attempt to promote Welsh Lamb and Welsh Beef, sixth-form students from South Wales were taught about the importance of their country’s red meat.

HCC acts to counter falling lamb prices

Hybu Cig Cymru - Meat Promotion Wales (HCC) is to make an early start on marketing campaigns in an effort to tackle falling lamb prices.

Greater lamb numbers create trading difficulties

Hybu Cig Cymru (HCC) - Meat Promotion Wales has reported increased ewe numbers to be causing a “subdued” marketplace. 

Welsh focus on pig profits

Hybu Cig Cymru - Meat Promotion Wales (HCC) is to launch a new website to help promote Welsh pork, while ‘profiting from pig production’ will be the focus of an upcoming livestock festival in the country.

British meat bodies increase overseas activity

British red meat bodies are stepping up efforts to promote Welsh and Scottish red meat overseas.

Welsh meat body to hold meeting on pig disease

Hybu Cig Cymru – Meat Promotion Wales (HCC) will hold a meeting to increase the industry’s knowledge and awareness of the threat of porcine epidemic diarrhoea virus (PEDv).

Welsh meat industry seeks to upgrade carcase grading

Representatives from the Welsh meat industry have set about searching for ways to update the current carcase grading system, which is based on the EUROP grid.

Welsh to present PGI Beef and Lamb at IFE

Hybu Cig Cymru – Meat Promotion Wales (HCC) is preparing to showcase Welsh Lamb and Welsh Beef at the UK’s largest food and drink event, IFE.

Higher production for Welsh beef forecast in 2016

New figures show higher calf registrations in Wales in 2014, pointing to higher beef production next year.

Welsh red meat body offers free beef carcase selection course

Hybu Cig Cymru – Meat Promotion Wales (HCC) has introduced a free course for beef carcase selection training.

Welsh red meat trade sets out strategic plan

A new strategic plan for the Welsh red meat industry will aim to increase sales by at least 34% to £776 million a year by 2020, Hybu Cig Cymru - Meat Promotion Wales (HCC) has reported.

New butchery skills contest launched

A national skills competition, which aims to drive excellence in the workplace, will now include a butchery tournament for the first time.

Welsh meat body to promote at Gulfood

Welsh food companies and organisations, including Hybu Cig Cymru (HCC) – Meat Promotion Wales, are aiming to identify new customers and partners at this year’s Gulfood show in Dubai.

UK meat production sees upturn in 2014

UK beef, sheep and pork meat production all increased in 2014, according to the latest figures released by Defra.

Welsh body reports on positive visit to Norway

A recent Welsh trade mission to Norway was “extremely positive” and could lead to increased exports of lamb to the country, reported Hybu Cig Cymru – Meat Promotion Wales (HCC).

Welsh body reports on subdued beef demand in 2014

Hybu Cig Cymru – Meat Promotion Wales (HCC) reported a “testing time” for beef producers as it reflected on 2014.

Welsh red meat body targets Dutch market

Hybu Cig Cymru (HCC) – Meat Promotion Wales is aiming to boost demand abroad as it prepares to showcase Welsh Lamb and Beef at the Netherlands’ largest hospitality fair next week.

Welsh meat body reviews lamb performance

As it looked back over the last 12 months, Hybu Cig Cymru – Meat Promotion Wales (HCC) reported a “fluctuating market for lambs” in 2014.

Welsh red meat body to host farm open days

Hybu Cig Cymru (HCC) – Meat Promotion Wales has announced farm open days to help boost farmers’ productivity.

Welsh trade mission to Norway

Welsh meat bosses are hoping to build on strong success in the Scandinavian markets with a major trade mission planned for Norway in the New Year.

Meat body urges farmers to clip lambs at the final hour

With changeable weather forecast in coming weeks, Hybu Cig Cymru – Meat Promotion Wales (HCC) has urged farmers to ensure lambs are clipped and clean when sent to the abattoir.

HCC action plan on track

Hybu Cig Cymru – Meat Promotion Wales’ (HCC) five-year action plan, to ensure a “profitable” and “sustainable” meat industry for the future, is continuing to hit targets, according to the organisation.

Traditional meals in long-term decline, finds study

Family meals and time-consuming dishes, such as traditional meat roasts, are in long-term decline, according to Kantar Worldpanel research, commissioned by Hybu Cig Cymru – Meat Promotion Wales (HCC).

Welsh red meat roadshow reaches conclusion

Hybu Cig Cymru – Meat Promotion Wales’ (HCC) Red Meat Roadshow reached the last stage of its two-year journey at the weekend, at the famous Italianate village of Portmeirion.

Foreign interest in Welsh Lamb revealed

Details of recent trade missions to Wales from foreign retailers, importers and journalists interested in Welsh Lamb were revealed today (1 December) at the Royal Welsh Show by Hybu Cig Cymru – Meat Promotion Wales (HCC).

Video: Hybu Cig Cymru (HCC) - Meat Promotion Wales' 2014 annual conference

Meatinfo.co.uk was at Hybu Cig Cymru (HCC) – Meat Promotion Wales’ 2014 annual conference, where speakers included TV celebrity Kate Humble.

Welsh sheep electronic ID scheme proves resounding success

A £1 million electronic identification scheme for Welsh sheep farmers has proved a hit, according to Hybu Cig Cymru – Meat Promotion Wales (HCC).

Need to target younger audience for lamb, says HCC

In order to increase the consumption of lamb, a younger audience needs to be targeted and more convenient products need to be developed, according to Welsh meat body Hybu Cig Cymru (HCC).

Welsh take lamb sector lead in Italy

PGI Welsh Lamb is now the market leader in the category in Italy, according to Hybu Cig Cymru (HCC) – Meat Promotion Wales’ Italian agent Jeff Martin.

Welsh Beef and Lamb gain €4.1m shot in the arm

Welsh Beef and Lamb will receive a €4.1 million boost to promote Welsh PGI meat across Europe, it was announced this morning (13 November 2014).

Electronic ID scheme goes live

The £1 million Welsh project to help sheep farmers integrate electronic identification technology into their business is now live.

Welsh minister presents Beef and Lamb DVD to Sial delegates

Wales’ deputy minister for farming and food Rebecca Evans attended the Welsh stand at Sial Paris this year, and launched a multilingual DVD to promote Welsh meat to different markets.

Welsh sheep farmers give positive response to new technology

A new £1m project to help integrate electronic identification technology for Welsh sheep farmers is proving popular, Hybu Cig Cymru (HCC) has claimed.

Hunt begins for best young Welsh butcher

The Cambrian Training Company, alongside Hybu Cig Cymru (HCC), has announced the annual search is on for the best young Welsh butcher.

British meat bodies get set for Paris showcase

British meat bodies are preparing to go head-to-head with competitors from across the globe at this year’s Sial food show in a bid to increase global sales.

HCC brings forward campaign to support Welsh Beef

Welsh red meat promotion body Hybu Cig Cymru (HCC) has brought forward its new marketing campaign, promoted by the Welsh rugby team, in reaction to falling market prices.

Welsh meat body runs lamb recipe competition

Budding Welsh chefs are being encouraged to enter their best lamb recipes for the chance to win the Baafta Award.

Welsh meat body appoints Dutch marketer

The red meat promotion body for Wales has appointed a Dutch marketing representative, which it hopes will increase exports to the country.

Welsh butchers helped to promote PGI

Hybu Cig Cymru (HCC) – Meat Promotion Wales is aiming to help butchers promote PGI Welsh Lamb this month by sending them new promotional materials.

Welsh sheep farmers to benefit from £1m technology scheme

Welsh sheep farmers are set to benefit from a £1 million Welsh government project, which will help them embrace technology and improve profits.

Welsh red meat body to offer SME training

Hybu Cig Cymru (HCC) is to offer employees of small and medium (SME) Welsh abattoirs and cutting plants new training opportunities to “maximise efficiency”.

Welsh meat to the fore at NATO Summit

With the NATO Summit Wales taking in place in Newport this week, the world’s press will be treated to Welsh Lamb and Welsh Beef at a reception, courtesy of Hybu Cig Cymru (HCC) – Meat Promotion Wales.

Welsh red meat body to embark on autumn campaign for lamb

‘Not all lamb is created equal’ is the motto of the new marketing campaign from Hybu Cig Cymru (HCC), which aims to raise consumer demand of Welsh Lamb.

Meat body congratulates gold medallist

Hybu Cig Cymru (HCC) has congratulated Welsh cyclist Geraint Thomas for his gold in the Coomonwealth Games road race.

Lamb prices begin to stabilise amid uncertainty

Uncertaintity of demand is causing a “boom and bust” trend in the lamb market causing volatile prices.

Roadshow promotes Welsh meat to visitors

The Welsh Red Meat Roadshow, organised by Hybu Cig Cymru – the meat promotion body for Wales – will make its next stop at Oakwood Theme Park.

Welsh meat body announces scholarship winners

Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced the winners of this year’s HCC Livestock Scholarship.

Welsh red meat body embarks on Netherlands campaign

Hybu Cig Cymru – Meat Promotion Wales (HCC) is looking to increase overseas demand for Welsh Lamb and Welsh Beef by starting a marketing drive in the Netherlands.

Kate Humble to address Welsh red meat conference

Television personality Kate Humble will speak at this year’s Hybu Cig Cymru (HCC) annual conference, it was announced today (22 July).

Falling prices push beef industry to breaking point

The “‘sword of Damocles’ is hanging over the beef industry” due to falling prices and a lack of retailer support, according to the chairman of Hybu Cig Cymru (HCC), the meat promotion body in Wales.

Welsh meat body uses show to offer livestock advice

Expert advice on a wide range of livestock issues will be available to farmers at the Hybu Cig Cymru - Meat Promotion Wales (HCC) stand during the Royal Welsh Show.

Welsh meat body uses show to offer livestock advice

Expert advice on a wide range of livestock issues will be available to farmers at the Hybu Cig Cymru - Meat Promotion Wales (HCC) stand during the Royal Welsh Show.

Lamb open day focuses on flock performance

Hybu Cig Cymru – Meat Promotion Wales (HCC) has reported a successful open day for lamb producers, after more than 100 farmers attended an event looking to improve flock performance.

Welsh Lamb makes play for US market

Negotiations are under way to open up exports of Welsh Lamb to the USA, which could be worth £20 million a year to the Welsh meat industry.

Welsh Lamb Club chef crowned ‘Food Personality of the Year’

Celebrity chef Cyrus Todiwala, a member of Hybu Cig Cymru (HCC) – Meat Promotion Wales’ Welsh Lamb Club, has been named Food Personality of the Year at the BBC Food and Farming Awards.

Irish beef imports put pressure on Welsh supply

An increase in Irish beef imports has resulted in a dramatic fall in prices of Welsh steers according to the Welsh red meat body Hybu Cig Cymru (HCC).

HCC reveals fall in beef prices

According to Hybu Cig Cymru – Meat Promotion Wales (HCC) and Quality Meat Scotland (QMS), an increase in the UK’s supply of prime cattle and an uplift in imports, alongside subdued consumer demand, have caused a fall in beef prices in recent months.

Welsh meat promotion body seeks next study scholars

Hybu Cig Cymru (HCC) - Meat Promotion Wales has launched a search for scholars to enrol in their new livestock scholarship.

More Welsh lambs meet market requirements

The Welsh sheep industry saw an increased number of lambs meeting market requirements in 2013, according to new figures from Hybu Cig Cymru – Meat Promotion Wales (HCC).

Summer recipes for Welsh Beef and Lamb

Hybu Cig Cymru (HCC) - Meat Promotion Wales has developed some new Welsh Beef and Lamb recipes, just in time for summer.

Sian Lloyd to present Welsh curry awards

ITV weather girl Siân Lloyd is to present the Welsh Curry House of the Year Awards, which will include a specially created Welsh lamb curry.

Italian stores in Welsh Beef promotion

Welsh Beef is available in Italy for the first time, as the PGI product has hit the shelves of 80 stores in a special promotion this spring.

Welsh red meat on display at Food & Drink Expo

Welsh Lamb and Beef will feature at the UK’s largest food and drink trade show next week.

Swedish supermarket giant to sell Welsh Lamb

‘Europe’s largest supermarket’, which will open in Sweden in April, will stock a range of PGI Welsh Lamb products.

HCC sponsors green energy event

Hybu Cig Cymru – Meat Promotion Wales (HCC) will be one of the main sponsors of the Royal Welsh Grassland & Alternative Energy Event 2014, which will focus on green renewable energy.

Student research supports meat’s health benefit claims

New research by an Aberystwyth University student has helped to reinforce the fact lean red meat is an important part of maintaining a healthy lifestyle.

Welsh beef calf registrations fall faster than the rest of Britain

Beef calf registrations fell more steeply in Wales than in the rest of Britain during 2013, according to figures released by the British Cattle Movement Service.

Welsh cattle prices down, due to cheap imports and festive hangover, says HCC

A traditional January fall in demand along with increased quantities of Polish and Irish beef available have led to a fall in Welsh cattle prices, according to Hybu Cig Cymru (HCC) - Meat Promotion Wales.

Welsh Lamb seeks to start trading with Sweden

Representatives from the Welsh Lamb industry visited Sweden last week to discuss trading following a growing demand for consumers.

UK lamb production up by over 5% in 2013

UK lamb production rose in 2013, with pork remaining steady and beef falling, Welsh meat bosses reported.

Welsh Lamb mission seeks share of US market

A Welsh Lamb mission to the USA, organised by Hybu Cig Cymru (HCC) – Meat Promotion Wales, is under way in a bid to open up the US market and add £20m to the Welsh economy.

HCC looks at cattle herd health

In a bid to boost the profits of Welsh cattle farmers and increase the health of the nation’s herd, Hybu Cig Cymru - Meat Promotion Wales (HCC) has developed a booklet to explore the main health issues affecting beef enterprises. It also offers advice on herd health planning.

Wales looks beyond UK borders

With improved market returns and sheep numbers finally recovering after months of decline, the Welsh meat industry could be described as relatively buoyant. But there is a lot of uncertainty surrounding the future of the sector, with high input costs, the reform of the Common Agricultural Policy (CAP), and a financially troubled eurozone putting pressure on farmers and processors.

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