Feeling the pinch

This time last year, the biggest problem for the pork sector was the divergence between volume and value, with supermarket promotions blamed for poor returns to producers. Twelve months on and the same tension between retailers and producers exists, but Kantar Worldpanel data reveals that the amount of pork sold on promotion has fallen by 6% year-on-year. This has brought a reversal of the recent trend for volume to outstrip value, with volume declining by 0.4% while value rose 6.1% in the 52 weeks to 10 June 2012, bringing the total market value to £935m.

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