Northern Irish beef company wins Selfridges contract
Antrim-based beef farmer and processor Bruces Hill Cattle Company has agreed a contract to supply Selfridges with its Dexter beef.
Mike Frazer, Bruces Hill managing director, said: “This is a very significant step forward, not only for the business but also for the Irish Dexter breed, which 30 years ago only existed in Belfast Zoo.
“The deal with Selfridges in London’s Oxford Street is an immensely significant breakthrough for us in high-end retailing in Britain and follows hard on the heels of our link-up with celebrity chef James Martin, who featured the beef in his recent Food Map of Britain BBC TV series and is now serving it in his restaurants.”
The company has already won a series of UK Great Taste Awards for its grass-fed meat. It will supply Selfridges from its own Dexter herds, bred on four farms that cover more than 800 acres.
Frazer added: “This is tremendous exposure for us. As well as the Dexter beef, we are talking to them about supplying speciality meat from our Belted Galloway cattle. Our business strategy is to expand the business in Britain for our Dexter and Beltie speciality beef.
“The contract for Dexter beef has also encouraged us to set up an initial supplier group of six local farmers to provide animals for us to finish on our farms.”
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