Part-time veganism on the rise, reports Vegan Society

According to the Vegan Society, the amount of people trying out veganism appears to be on the up, but many of them are only giving up animal products as a temporary measure.

January 2014 has seen the launch of the new campaign Veganuary, which encourages people to eat a vegan diet through the first month of the year.

Alongside this, an increase in concern over health and animal welfare, and a spate of celebrity flirtings with the animal-free diet have seen popularity in trying out veganism increase.

The Vegan Society reported a 40% rise in the number of people signing its Vegan Pledge in the first two months of 2013, compared with the same period in 2012. The pledge encourages people to go vegan for seven to 30 days.

Celebrities also seem to be setting trends for temporary vegan detoxes. The famous musical couple Beyonce and Jay-Z went vegan for 22 days in a spiritual and physical cleanse.

Last November, a YouGov survey, commissioned by Eating Better, said that 25% Britons had eaten less meat over the previous year. The most popular reason for doing so was due to concern for animal welfare. The survey also said that young people (aged 18-24) were nearly three times more likely to say that they dont eat any meat at all.

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