Against the wall

Quality Meat Scotland is helping Scotland's independent butchers gear up for what traditionally is their busiest time of the year with a series of mouth-watering posters and calendars featuring seasonal Scottish recipes for beef, lamb and pork.

QMS Butcher Development Manager, June Lomax, said: "We've put together an eye catching set of posters and calendars for Scottish butchers to help them sell even more beef, lamb and pork throughout the Christmas period.

"The posters of delicious roasts are designed to persuade customers to ignore the bland this Christmas in favour of serving up hearty meat dishes instead."

Sales research covering the four-week festive period for 2004/05 reveals consumers spent over £2.7 million on beef alone in Scottish butchers. Lamb proved the big winner, though, with sales up 74 per cent on the year before.

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