Poultry company announces World Cup sponsorship

After agreeing sponsorship of the FIFA World Cup in Brazil, the Moy Park brand will be beamed to millions of viewers across the globe this summer.

Moy Park CEO Janet McCollum said: “The FIFA World Cup is among the world’s most widely viewed sporting events, watched in over 200 countries by over 715 million people, and Moy Park is delighted to be an official sponsor of the tournament.  

“As well as supporting the sponsorship with a comprehensive advertising, promotional and marketing campaign, we are also really excited about our plans to celebrate this fantastic event with our employees, customers and consumers.

“Our plans include launching an on-pack promotion that will give a lucky shopper the chance to win a once-in-a-lifetime trip for two to the FIFA World Cup semi-finals in Brazil.”

As part of the sponsorship deal, the Moy Park brand will feature on pitch perimeter boards during matches and on the FIFA website. Parent company Marfrig will appear on the official FIFA 2014 video game, alongside global brands McDonald’s and Budweiser.

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