Encouraging news for trade
Scottish butchers reported a sales boost of 14 per cent according to TNS.
Sales results for 2005, revealed sales of meat over the butcher counter in Scotland rose to £43.6 million. Figures for Scottish businesses compared favourably to GB as a whole, where a slight dip of 3 per cent in sales was recorded.
Quality Meat Scotland (QMS) Marketing Controller Andrew Ovens said: "This is excellent news for the hundreds of independent butcher businesses operating in Scotland, many of whom choose to specialise in selling lamb, beef and pork produced by Scottish farmers and processors to their customers.
"A breakdown of the figures shows consumers bought almost 10 per cent more beef, 4 per cent more lamb and an impressive 11 per cent more pork from their local butcher last year.
"The figure for lamb is particularly encouraging making it the fastest growing red meat in the Scottish butcher shop sector as a result of a 37 per cent increase in value sales."
However, total annual GB Butchers sales fell one per cent in value (£10M) to £677.4 million and fell 4 per cent in volume terms last year according to sales results for 2005 from TNS.
Bacon, lamb and beef are the proteins contributing most to the overall decline. These are also meats which the major retailers are currently performing strongly in. The major multiples have heavily promoted the bacon rasher fixture over the last year which will have drawn away some demand for bacon in the butchers (down 9 per cent in value and volume).
Increased availability and choice on the chilled lamb fixture in the major multiples is likely to have contributed to the challenging trading in lamb within the butchers in the latest year (down 9 per cent in volume, down 4 per cent in value). Beef was down 6 per cent in volume and 2 per cent in value, claims TNS.
However on a positive note- trading was positive for turkey and gammon- up 15 per cent and 5 per cent in value respectively and butchers sales of chicken and pork remain steady with one per cent growth in value for both meats.
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