Bright future for UK meat in Hong Kong and Macau
An Eblex delegation and a group of English meat exporters will be supporting UK Trade & Investment’s (UKTI) Great Week mission in Hong Kong and Macau this week, while Macau has given the green light for beef and lamb imports from the UK.
UKTI’s Great Week, which takes place from 10-13 March, is a government-led trade mission, which will include receptions, meetings and briefings. Alongside the UKTI events, a beef promotion will take place in selected restaurants in Hong Kong.
In a separate development, authorities in Macau have announced they will accept imports of UK beef and lamb, after a collaborative effort from Defra, UKTI and Eblex in recent months. The government of the territory is keen to strengthen the food and drink offering available to Macau’s 27 million tourists.
Eblex export manager Jean-Pierre Garnier said: "Following our significant presence at food shows in Hong Kong in 2013, this represents a new step to develop sales of our products in the two territories and get consumers enthused about the high quality of the meat on offer.
"Hong Kong and Macau are key premium markets not only for beef but also for lamb, processed meats and even offal. This is why Eblex, in collaboration with UKTI, is investing a significant amount of resource in opening these markets."
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