Meat Trades Journal publishes Idiot’s Guide in run-up to National Butcher’s Week
Younger shoppers are the target for this year’s National Butchers’ Week and Meat Trades Journal has published a handy guide to help navigate the butcher’s shop.
MTJ hopes its first-ever ‘Idiot’s Guide to the Butcher’s’, which is available to download here, will help encourage shoppers more used to the sanitised environment of the supermarket to step over the threshold of their local butcher’s shop.
The guide aims to be a light-hearted approach to giving some straightforward and sensible advice to younger consumers. It offers some tips and facts, as well as a glossary to some of the more unusual terms that they might encounter at the butcher’s, with explanations for phrases like “well-hung” and “faggots”.
Ed Bedington, editor of MTJ, which organises National Butchers’ Week, said: “For most younger consumers, used to plastic wrapped portions in the supermarket, being offered a nice bit of skirt in the butcher’s shop could lead to unforeseen consequences. We’ve produced the guide to try and avoid any embarrassment and give younger people a resource to help them get the most from their local butcher’s.”
The guide is part of a wider PR campaign for NBW, which aims to raise the profile of butchery across the UK. Butchers up and down the country are being urged to use the opportunity created by MTJ to bang the drum for their business.
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