Well Hung Meat increases investment following Abel & Cole contract

The Well Hung Meat Company has been able to ramp up investment in its staff and infrastructure, following a recent contract gain with organic food delivery company Abel & Cole.

Following a successful tender process, the organic meat firm clinched the "significant contract" with Abel & Cole last year, with deliveries starting in December.

It is currently supplying the delivery business with a core range of its organic grass-fed beef cuts, and associated products, such as mince and burgers, together with some special seasonal beef lines, new managing director Thomas Bourne told meatinfo.co.uk.

Geoff Sayers, founding director, added: "The Abel & Cole contract is a game-changer for us and has enabled us to invest in our staff and production facilities to take the business to the next level."

Bourne joined the business in Buckfastleigh, Devon earlier this month. He was previously a solicitor at national law firm Bond Dickinson, and specialises in employment law.

He said: "This contract represents a significant part of our wholesale business, though our core focus remains supplying exceptional monthly meat boxes direct to customers.

He told meatinfo.co.uk that the company’s goals were to build the brand into the "go to" online meat retailer, "and to grow turnover and profits rapidly".

"I’ll be liaising closely with the board on this over my first few months but clearly this contract represents a chance to consolidate and build our core business and explore new opportunities," he said. 

"I am convinced that the future of sustainable food production lies in organic farming, and also that people increasingly appreciate the taste and health benefits of grass fed and properly hung meat. We certainly feel the market for fully traceable organic meat is robust, definitely helped by the horsemeat scandal, and are excited about the future."

Its monthly meat boxes are designed for meat lovers who either do not have time to get to their local butcher or who no longer have a decent local butcher in their area.

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