Marks & Spencer joins in SuperMeat rivalry
This year’s SuperMeat & Fish Awards are hotting up, with the announcement that Marks & Spencer (M&S) is entering the fray.
The announcement means M&S will now be going head to head against Tesco, Morrisons and Asda for the title of Meat and Fish Retailer of the Year, while the Co-operative Group, Lidl and Aldi will be joining the other retailers to compete for titles on products across 13 categories, ranging from most innovative to best pie.
Ed Bedington, editor of MTJ, which organises the awards, said: “We are delighted to welcome M&S back into the competition. They have a great reputation for superb-quality products and I’m sure they will certainly be giving their rival retailers a real run for their money.
“These awards are the premier meat industry awards and are well-established in the meat industry calendar. With the UK’s best retail chains taking part, the competition is set to be intense and we’re looking forward to finding out the winners on the night.”
The competition recognises excellence across the multiple retail meat and fish sector and will see the retailers compete across both product and store categories to take home awards. It sees products exhaustively assessed by a panel of expert and consumer judges, while stores are visited the length and breadth of the UK and judged against their rivals. Participants are also given an authoritative feedback report on how their products and stores have performed.
The awards are sponsored by Bpex, Eblex, Hybu Cig Cymru - Meat Promotion Wales, the Livestock & Meat Commission Northern Ireland, Tönnies and Seafish.
For details on the awards contact Corie-lea Evans on 01293 610439 or email her at Coriefirstname.lastname@example.org.
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