Complete revamp for Conwy butcher’s

Edwards of Conwy is to reopen its flagship shop in North Wales following a six-figure renovation project.

The specialist butcher’s and deli is celebrating 30 years of trading in Conwy and will celebrate with its reopening on 15 April 2014. Combining European food ideas with quality Welsh ingredients, around 100 new products are included in the new store, which serves around 5,000 customers a week from North Wales and further afield.

The butchery business prides itself on being innovative and has used cutting-edge design in the new store, including internal and external sign-holders made from butcher’s cleavers and low-noise and highly efficient fridges.

General shop manager David Malloy, who has helped develop Edwards of Conwy for more than 30 years, recalled the store’s original décor: “It was everything you’d expect from a butcher’s shop: white tiles from floor to ceiling and very old-fashioned. It’s a far cry from what our new shop features. It’s a new era for butchery and we are delighted to be able to share this concept and shopping experience with our loyal customers.”

The refurbishment is the product of design house Allison Pike, shopfitter Watco Systems and managing director Ieuan Edwards.

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