Chicken tops Easter meal poll

Chicken is the most popular choice for a special Easter meal this year, according to a recent IGD ShopperVista survey.

The research, which collected data from 1,000 shoppers in March this year, found that 41% would be eating chicken, 30% lamb, 27% beef, 19% turkey and 17% fish.

Joanne Denney-Finch, chief executive, IGD, said: Chicken tops our poll as the favourite meal over Easter. Poultry, as a group, is the preferred option, with nearly six out of 10 (58% of) shoppers choosing it for their special meal over the holiday period.

However Simon Kelly, manager of butchers shop Aubrey Allen, told that he was very surprised with these results.

He said: Thats not the case for us, we will be at least 60% on new-season lamb. Theres a bit of poultry, but we always do very well on lamb.

Every year I seem to be ordering more lamb. We will sell 120 legs this week alone, and thats without stuffed saddles and the like. For us its all lamb really.

The IGD survey also found that more shoppers are preparing a special meal this Easter, at 43% compared to 38% last year.

Denney-Finch said: More of us are planning a special meal for our family and friends over Easter, while nearly a quarter of shoppers (23%) said they will eat out at restaurants up from a fifth last year. British businesses will hope this improving feelgood factor gains momentum.

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