Scottish butcher’s strikes £1m contract with Asda
Scottish butcher’s, We Hae Meat, reported it has secured a £1m deal with Asda to sell its products in stores across Scotland.
The award-winning butcher’s, based in Ayrshire, will provide Asda with beef steak slice sausage 260g and 650g, black eye – beef steak slice sausage with black pudding 280g, and slack pudding 200g.
Carlyn Paton, director of We Hae Meat said its success lay in the traceability of its products: “Now, more than ever, customers are questioning where the products they are buying come from, and are opting to choose locally produced, traditional products. Our new range of beef steak slice sausage and black pudding offers customers a top-quality product with true provenance and traceability.”
Brian O’Shea, Asda regional buying manager for Scotland, said: “As part of our strategy, we place huge importance on supporting local suppliers in growing their business, no matter how big or small.
“We Hae Meat is the perfect example of how Asda is able to support and nurture the businesses of local Scottish producers. Its range of products is already very popular with our customers and these new lines will allow them to continue to enjoy premium quality from a local Scottish butcher.”
We Hae Meat also supplies Tesco, Aldi, The Co-operative and Waitrose, as well as catering to hotels and restaurants under its sister brand Cairnhill Farms.
Want more stories like this in your inbox?
Sign up for our FREE email newsletter
01 - 03 March, 2017
02 March, 2017
Meat & Poultry Processing Awards
08 March, 2017
The UK food supply chain: sector developments, the impact of Bre
13 - 19 March, 2017
National Butchers’ Week