Eblex launches app

Eblex have made it easier for farmers and processors to access beef and sheep prices through a mobile app, after research suggested digital tools would be beneficial.

The app offers users a mobile version of the website where they can find locations of the closest auction marts and favourite markets for quick access. The app will also provide users with access to the organisations stakeholder-facing website, including events, news, Better Returns Programme (BRP) resources and weather reports, localised to the current location.

James Wilde, head of communications at Eblex, said that the app will still work for users in remote locations: The app obviously needs wi-fi or mobile data connectivity to download and update but, importantly, it means latest saved data can be accessed even when off-line, which is an advantage in more rural areas where coverage can be patchy at best.

In particular, favourite technical manuals can be quickly downloaded to the device and then accessed anytime, anywhere. It means producers, processors and other industry stakeholders can access key services without waiting until they are in front of a computer screen.

Wilde added that the industry is becoming more digital: Mobile technology and apps are an increasingly important communications channel but not something we wanted to rush into as we wanted to make sure we came up with a tool that had broad appeal.

Feedback from our annual stakeholder survey had suggested that new tools to help access business information would be welcome, which made the timing right. We will continue to look to develop the app further and would welcome feedback from users, via the contact email addresses which can be found on the website.

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